February 2018 - Back Office Betties

Share the Law-ve | Episode 011: Sales secrets for Law Firms

February 26, 2018

Like any other professional service type of business, law firms have to get leads in order to convert. Lawyers are not salesmen but they have to do so in order to grow their law firms.

In this interview, we have Tracey Carter, CEO of Next Level Sets – a leading sales enablement service enhanced by decades of successful sales and sales prospecting. She has 20 + years of sales expertise under her belt, built multiple companies, and won various awards for her sales prowess.

In this episode:

When did Tracy know that sales are her jam
Sales don’t have to be sleazy
Unique ways to connect with people on social media
Ways to create rapport with cold calling
Where to start when conducting sales training
The follow-up process for clients

Get in touch with the Lawve-ly people and businesses you met:

Share the Law-ve | Episode 010: Creating an Amazing Company Culture

February 19, 2018

Creating a company culture is a key ingredient of any business. It defines the overall personality of the company and will allow it to survive and make company employees thrive.

In this interview, we have Teresa Marzolph from Culture Engineered. Culture Engineered provides small-to-medium sized businesses with human capital solutions to improve both the employee experience and company effectiveness. In this interview, Teresa shares her tips on how to build a business that is a great place to work and a great place to do business.

In this episode:

How to be a proactive employer
What can lawyers do to keep their employees engaged and happy
Happy employees generate great results
How often should you conduct surveys to your employees
The conversation from entry-level to the management role
When you can and can’t hire a 1099 independent contractor
Company culture’s impact on profitability

Get in touch with the Lawve-ly people and businesses you met:

Share the Law-ve | Episode 009: Becoming a Numbers Ninja

February 5, 2018

“You have to know your numbers!” – That’s one of the things that all business owners should strive for. However, it’s quite a challenge if you don’t have someone who can help you deal with it and you’ll need an awesome CPA who’s up to the task! In this week’s episode, we have Elizabeth Hale, founder of eeCPA. eeCPA helps business owners solve their tax and accounting challenges as their companies continue to grow.

In this episode:

Elizabeth’s first entrepreneurial endeavor
What business owners should expect from their CPA aside from taxes
Challenges when starting Elizabeth’s pest control company
Is 10% of the new breakeven for professional services firms like attorneys?
Things to maximize tax savings before the end of the year

Get in touch with the Lawve-ly people and businesses you met:

Elizabeth Hale, Founder
eeCPA
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