Chelsea Beth spent 15+ years working as a nanny before accepting a job as an Assistant Administrator at a law firm, where she worked for 7 years. She started at Betties in March of this year but hopes to be with us until her retiring day (so she claims).
Her experience brings so much value to the team and we are so happy to have her!
Chelsea Beth’s favorite thing about working at Betties is the team. She loves being a part of an incredible group of supportive, hilarious, kind-hearted people.
Chelsea Beth spent her early days in Ventura County California and moved to Phoenix about 11 years ago. She lives with her firefighter husband, their 4-year-old son, Henry, and 1-year-old daughter, Lucy. She also has a baby boy in the oven, due on Thanksgiving. She is accepting name suggestions, so feel free to call in if you’ve got ‘em!
When she’s not working, Chelsea Beth likes to spend her downtime being creative. She has a passion for both writing and photography/videography and has big dreams of sharing them with a wide audience someday.
Say hello to Chelsea Beth next time you catch her on the phone!
Check out the other articles from this month’s newsletter:
https://backofficebetties.com/wp-content/uploads/2023/10/Back-Office-Betties-Primary-1.svg00Emilyhttps://backofficebetties.com/wp-content/uploads/2023/10/Back-Office-Betties-Primary-1.svgEmily2021-06-28 16:57:112023-09-22 12:27:00Meet The Bettie | Chelsea Beth
On a recent flight from Cleveland to Atlanta, my seatmate gave me some great advice: Always block off your calendar for a day or two after a trip.
I’ve been hopping from city to city, all over the states it seems, for a couple of months now and boy am I craving some routine! I’m home again from Cleveland and heading back to Phoenix in a couple of days. Maybe I’ll take my seatmate’s advice when I get back.
Anywho, I want to take a second to discuss something I think you’ll really love. As you probably know, we started offering web chat services for our clients recently.
Webchat is an amazing tool for capturing leads & new clients right as they’re looking for you, and I want to offer all of our current clients one free month to give it a try. If you’re interested in this trial of webchat, send us an email at [email protected] and we can get you set up!
And if you’re not yet a client, I’ll honor the same deal if you mention this article to Elena and sign up for services before July 31.
xo, Emily
Check out the other articles from this month’s newsletter:
https://backofficebetties.com/wp-content/uploads/2023/10/Back-Office-Betties-Primary-1.svg00Emilyhttps://backofficebetties.com/wp-content/uploads/2023/10/Back-Office-Betties-Primary-1.svgEmily2021-06-28 16:56:292023-09-22 12:27:36Letter From The CEO
What do you do with articles you find and other interesting reading material?
Collect it and let it gather dust? Read it once and never touch it again? Read it through multiple times in hopes the information sticks?
Chances are, you’re not actually learning as much as you want to be from your collection of reading material. If you’re like me, you might even be completely aware of this and struggling to cut it out.
Well, here’s the secret: Active Ideation.
Active Ideation is the practice of actively engaging with your reading materials by highlighting and commenting on the material as you read it, then later creating new notes based on your highlights and comments and creating new ideas.
For example: say you found a great article on The Meaning Of Life and you’re intrigued. As you’re reading through it, you start to highlight the parts that stand out most and then relate it to something else you know to be true, or something you’re curious about. “This section makes me think of this thing I heard the other day.”
You continue to do that throughout the article, then you come back and write a summary of the connections you made while reading and highlighting and commenting. Now you have a new article all about your own ideas regarding this topic you just read, and it only took you a few minutes longer than simply reading the article and tucking it away.
Active Ideation helps you quickly process materials and work ideas into your own words in a way that helps you relate to other things you may have learned. This helps you grow a library of actual knowledge – not just random online articles.
The best part of all of this is that you are working your brain to think creatively and to relate multiple concepts to each other. This is obviously extremely helpful in the legal industry where you need to recall past cases, laws, loopholes, etc. But it is also beneficial to your everyday life and conversations.
When practicing Active Ideation, you begin to understand how to take others’ thoughts and grow your own thoughts. Growing your own thoughts (and collecting them instead of articles written by others) works your creativity, your thoughtfulness, and adds more value to your relationships with yourself and others.
Check out the other articles from this month’s newsletter:
https://backofficebetties.com/wp-content/uploads/2023/10/Back-Office-Betties-Primary-1.svg00Emilyhttps://backofficebetties.com/wp-content/uploads/2023/10/Back-Office-Betties-Primary-1.svgEmily2021-06-28 16:54:462023-09-22 12:34:49Learn & Think Better With Active Ideation
I just got back from a marketing conference and have so much learning to share with you!
To start though, I’m going to keep it simple and share the easiest new learning that you can implement right away.
Have you heard of something called a funnel? I’ll explain quickly just in case you haven’t.
Your funnel is typically split into three parts –
Top of Funnel – These people are unaware of their problem and/or that you exist
Middle of Funnel – These people are aware of the problem or your existence, but not ready to buy
Bottom of Funnel – These people are ready to make a buying decision
My quick and easy tip for you is to add “It’s true…” to the beginning of your Facebook ads for the TOP of your funnel (awareness ads for those who are unaware of their problem). Boost that up with 3 lines of interesting copy and a catchy image or video that “stops the scroll” and captures attention and you’ll be certain to have increased conversions on your ads!
All my best, Kory
Check out the other articles from this month’s newsletter:
https://backofficebetties.com/wp-content/uploads/2023/10/Back-Office-Betties-Primary-1.svg00Emilyhttps://backofficebetties.com/wp-content/uploads/2023/10/Back-Office-Betties-Primary-1.svgEmily2021-06-28 16:53:512023-09-22 12:27:27Marketing Your Law Firm
Combine macaroni, butter, cheddar cheese, cream cheese, parmesan, evaporated milk, whole milk, garlic powder, and paprika in a slow cooker. Season with salt and pepper.
Cook on high until the pasta is cooked through and the sauce has thickened. 2 – 3 hours, checking after two hours, then every 20 min after.
Garnish with chives before serving, if desired.
Check out the other articles from this month’s newsletter:
There’s a lot of talk about the psychology of gifting and how much of an impact it has on business relationships. But not just anything will do.
If you’re considering using gifting as a law firm marketing strategy, put on your business glasses and take a look through those lenses. You’ll need to optimize your gifts to make the best use of your money for the best return on investment.
Here are some things to consider:
If Your Logo Is On It, It’s Not a Gift
Gifts should never be billboards with bows on them. It might seem counterintuitive when looking at gifting from a marketing strategy point of view, but handing someone an ad for your business… that’s not a gift.
Logos have a time and place: promotional items. Promo items are all about you. Gifts are all about the recipient. So unless the recipient is you… don’t put your logo on it.
That being said, if you really want to, there are times when it might be appropriate to throw some swag in on the side. In those cases there are a few things to keep in mind:
The main gift should have a significantly higher value. Branded items should never be seen as if they were considered a part of the gift.
Use consumable items. Think notepads and pens. There is absolutely no person alive who wants a cutting board or pop socket (embarrassing) with your law firm’s name on it. This is true for all businesses, but 10x more so for law firms. (Your client doesn’t want to remember their divorce forever.)
Never throw branded items in with gifts given for more personal reasons. Example: Your favorite client’s birthday.
Gift Cards Are a Bad Idea
(In almost all cases.)
Gift cards are so easy. They require minimal effort and time. And you’re busy! You might need some convincing on this one, so here it goes:
They’re impersonal. The benefits of requiring minimal effort and time are also the downfalls.
They aren’t gifts. Gift cards essentially give the recipient permission to go out and get themselves their own gift.
They aren’t memorable. If you give someone who loves Starbucks a Starbucks gift card… the sentiment is there. But nothing about going to Starbucks is going to be memorable to someone who goes to Starbucks every day.
They aren’t always used. Check your wallet. Do you have a gift card in there you’ve forgotten? Maybe a half-used one? It’s so easy to slip a card in your wallet in the middle of a busy day and forget it’s there until you stumble upon it while searching for something else. At least maybe then they’d think about you again. (ha-ha)
Find Gift Ideas for Every Budget & Every Client
Considering the ethics of gifting as an attorney, it’s a good idea to draw up a policy for your firm to avoid complications.
Variation is necessary. That doesn’t mean you shouldn’t recycle gift ideas (you should), but it does mean you should make choices based on individuals.
You have an edge here as an attorney. Working with your clients – often on very personal matters – you get a good idea of their lifestyle. Take advantage of this for your law firm marketing strategy.
Pay attention to their habits. If you have a client with a million notes for you every time you talk… a notebook would be a nice gift for them. A higher-end option would be something like reMarkable, a paper tablet. You know they’ll use it because you see them going through notebooks before your eyes.
In general, friendly conversation is your best bet for determining the ideal gift for most clients. (A little Facebook “research” couldn’t hurt either.)
Handle High-Quality Items Carefully to Avoid Mishaps
Remember: If you’re working with a chef, giving them a set of knives isn’t the best idea. They are almost certain to already have a better set of knives. Something like a personalized cutting board or serving tray is less likely to be outshined. Someone who’s just getting into cooking however… different story.
You want to impress clients with quality. But you don’t want to purchase mid to high-end items that they likely already have or have a better version of.
Another example: if you have a Rolex, you’re not likely to regularly set it aside for a lesser value watch just to mix it up. When it comes to items like these, if you can’t afford to give the best of the best (like most of us) or the value is too high for that case, just pick something else.
Don’t Be Basic on a Low Budget
Determine the % of the income from your client’s case you’re going to spend. Bigger cases should get more expensive gifts, but important clients with smaller cases can warrant going a bit over that %.
For the low-budget options, choosing something less mainstream is a solid choice.
An example: Maybe you want to give candles to your clients. You know they’re stressed and you’ve thought about them and how they’re feeling. Okay, great. Don’t buy a big name-brand candle. Consider finding something different from a local store in your area or a small handmade shop online.
Personalized Gifts Have the Biggest Impact
Personalized gifts are a great law firm marketing strategy. They show your clients that you went out of your way to get this gift for them. It’s not just something you have stacked in the back of your office to hand out. Your clients are sure to be excited when they see it.
How to personalize? Names are a safe bet. But it doesn’t have to be their name.
Do they have a family? Did they come to you to win custody of their kids? Consider water bottles or notebooks for school with their kid’s names on them. Are they an entrepreneur? Customize their gift with their brand’s logo.
Here’s what to keep in mind for personalized gifts:
Choose long-lasting items. Think glassware, cutting or cheese boards, picture frames, desktop infinity calendars, etc. You want your client to think of you every time they use that item. Gifts that last a long time have the best value.
Use quality customization. Etching, embossing, engraving, etc.
Make sure the item is something your client or their family will actually use. (What good is a gorgeous engraved cheeseboard that doesn’t leave the cupboard?)
There are plenty of customization companies to choose from. Everything Etched, for example, has a stellar reputation and a variety of products in different price ranges that are sure to impress.
Business to Business Gifting Is an Excellent Marketing Opportunity
The biggest advantage of gifting to businesses: More than one entity can be impressed with just one gesture.
Having multiple employees thinking highly of you keeps your name circulating. Not to mention, employees leave companies, start their own, get promoted to different branches, etc. That means that the next time they, their company, or their friends and family need an attorney… your name will be remembered.
Sometimes it will only be appropriate to gift your main contact throughout the case. Giving a gift to their assistant or receptionist who you’ve also communicated with is a fitting option in that situation.
In other cases, there will be multiple staff members you can gift. In those situations, customizing items with their company’s logo always impresses.
. . .
To Wrap Up
(No pun intended)
Using gifting as a law firm marketing strategy isn’t as complicated once you know the best practices. Looking at it from a numbers and strategic viewpoint is crucial to see a return on investment. But that doesn’t mean that the human and empathetic factors need to be removed. At the end of the day, you’re considering your clients and what would make them happy during a stressful time.
https://backofficebetties.com/wp-content/uploads/2021/05/1081681_GiftingStrategy_v4_052721.jpg5281000Rachel Bauerhttps://backofficebetties.com/wp-content/uploads/2023/10/Back-Office-Betties-Primary-1.svgRachel Bauer2021-06-01 10:00:342023-04-05 09:07:11Gifting as a Law Firm Marketing Strategy