Entries by Kory Underdown

Inspiring Teamwork in Your Law Firm

It’s no secret that current events throughout the world are causing more division than ever and you may be noticing some of that enter the workplace. Opinions differ on social and health issues, politics creep into everyday conversations, and relationships are being taxed. Not to mention that teams that are used to working closely are […]

Betties Book Brief | Outrageous Advertising

This month, we read Bill Glazer’s Outrageous Advertising That’s Outrageously Successful. Believe us when we say this book is a must-read if you ever feel you’re coming up short on marketing ideas! Bill goes over different tips and tricks of copywriting, but he also provides concrete examples of fantastic campaigns that can be adapted for […]

Betties Book Brief | The Infinite Game

This month, the Back Office Betties team read The Infinite Game by Simon Sinek. In this book, Sinek explains that there are two types of games: finite and infinite. Anything that involves 2 or more people is a game, it’s just a matter of what type of game you’re playing. Finite games are those that […]

Betties Book Brief | Built to Sell

This month’s Book Brief comes to you as a plea – please don’t make this common mistake! We read Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow and realized that too many business owners create a business dependent on them. When you are starting up, it’s easy to take […]