Entries by Kory Underdown

Betties Book Brief | Outrageous Advertising

This month, we read Bill Glazer’s Outrageous Advertising That’s Outrageously Successful. Believe us when we say this book is a must-read if you ever feel you’re coming up short on marketing ideas! Bill goes over different tips and tricks of copywriting, but he also provides concrete examples of fantastic campaigns that can be adapted for […]

Betties Book Brief | The Infinite Game

This month, the Back Office Betties team read The Infinite Game by Simon Sinek. In this book, Sinek explains that there are two types of games: finite and infinite. Anything that involves 2 or more people is a game, it’s just a matter of what type of game you’re playing. Finite games are those that […]

Betties Book Brief | Built to Sell

This month’s Book Brief comes to you as a plea – please don’t make this common mistake! We read Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow and realized that too many business owners create a business dependent on them. When you are starting up, it’s easy to take […]

Back Office Betties’ First Review on Clutch!!

Here at Back Office Betties, we have passionately been providing virtual legal receptionist services since 2014. We work with law firms across North America to offer specialized call handling and customer service that cannot be rivaled. Call center services are key in the digital age and continue to expand every day – these skills are […]