Entries by Rachel Bauer

How to Create Content That Drives Business to Your Law Firm

Back Office Betties CEO, Emily LaRusch, recently spoke with John Hinson to take a look at content creation from a whole new perspective. John Hinson is an Administrative Director and Marketing Manager at Spotlight Branding, a content marketing company that helps law firms stand out with results-driven marketing. John shared valuable information on the shortcomings […]

Stop the Billable Hour Insanity

Are flat fee pricing models the future?   The most common pricing model among attorneys is charging by the hour. This traditional method works well for many. However, people are starting to look for something different. And some law firms are there to give it to them. As the ever-evolving market moves away from tradition, […]