Building Your Audience Through Social Media

Learning how to grow your social media presence can be kind of a mystery, especially when running your business social media isn’t your main job… running your business is! Regardless of how intimidating it may appear, it’s important to be working towards continually building your social media audiences. Should it be your main goal in life? Of course not. But it can be a huge factor in growing your business, and it’s free to use it! So why not utilize it?

Quick Tips for Building an Audience

The following are a few sweet and simple ways you can expand your social media presence and start growing your followers:

  • Use hashtags. This is especially helpful for Instagram! And not just two or three, go for at minimum 10, and put them in the comments to make them less obnoxious to your followers.
  • Add links to your profiles. This could be links to anything- your website, a cause you are supporting, an article your brand was featured in, etc. Any link that shares a little more about your brand and your values is what you want to be sharing.
  • Have consistent visual branding. What’s your brand aesthetic? What vibe are you trying to send? Be consistent so your audience understands what you are all about. Plus, consistent visual branding is just attractive to the eye. You audience will also remember you.
  • Run a giveaway! This is a great way to spread the word about your brand. Something as simple as “To enter this giveaway follow us and tag two friends in the comments” is going to get people excited about you and really expand your audience.
  • Reply to comments on your pictures and messages. Get to know your followers, don’t be afraid or hesitant to engage with them! This also sends the message to your followers that you care about them and that you are listening.

Start with Basics

Obviously, there are a ton of ways you can analyze your social media accounts by reviewing data, apps, and analytics to understand what you can be doing better.  But when you are a small business owner, just start with the basics! It doesn’t always have to be a science, sometimes it just involves putting in a bit more effort and engaging your audience a little more.

Don’t be afraid of social media, it is nothing more than another tool to grow your brand and interact with others.

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