November 2021 Letter from the CEO
In early October, our team was put to the test when I danced a second time with COVID. While the illness was fairly mild, the exhaustion was not. A simple trip to get a glass of water required a two hour recovery nap. I was worthless to the team for six whole days!
However, this experience highlighted for me how strong the Betties team is. They worked together to solve problems and ensure that everything ran seamlessly. It was humbling to realize they really don’t need me in order to make sure our clients as still cared for and the wheels keep on rollin’.
Speaking of teams, once I was feeling better, I spent time working on an intense yet rewarding team building activity with fellow entrepreneurs: building a house! We spent a full day on a construction site for Habitat for Humanity – talk about exhausting work. I have so much respect for the unsung heroes that build our communities.
As we all slow down and enter the fall holiday season, this is a great time to take a look at the systems inside our businesses to reflect on what we’ve built and how we can continue to improve our systems.
Now that I’m fully back up and running, my attention is laser focused on getting our team moved onto a new call center platform. This is is great and exciting news for you because this new platform will have an improved user interface that will help our team become more efficient. Better efficiency boosts morale and company culture, which results in even higher quality service! On top of that, this new platform will open the door for more integrations with software you love.
If you have suggestions on the integrations you’d love to see in the near future, feel free to send them our way by emailing [email protected].
Talk to you next time,
Emily LaRusch
