Marketing: Get Creative!
It is no secret that marketing can greatly increase a firm’s clientele base and number of new leads. However, discovering the right marketing strategies for your firm can be challenging. The best way to get your firm out there and be seen is to get creative with your marketing techniques, and to not be afraid of new options.
To help you and your firm, here is a list of bold marketing techniques to get the creative juices flowing:
Mastermind Group
Host or join an attorney mastermind group. A mastermind group is a peer-to-peer mentoring group designed to help business professionals discuss new ideas and problem solve. Mastermind groups will increase your network, allow you to collaborate with others, and allow group members to cross promote which can help increase the number client referrals.
Drip Marketing Campaign
Start a drip marketing campaign. Drip marketing is essentially automated emails that go out based on specific timelines or user actions. They will help you keep in touch with potential clients who are currently disengaged. And according to research, they work! It has been found that “targeted emails produce 18-times more revenue than globally broadcasted ones.”
Informational Videos
Post informational videos on your social media accounts and website. The American Bar Association recommends: discussing your services, to what you can do to help potential clients in certain situations, to how-to videos. This is your chance to exercise some creative license and stand out among your competition.
Start A Blog
The more exposure you can get the likelier you are to reach new demographics. Being able to share your expertise will help potential clients learn more about you and what you have to offer.
Find What Works
Do not pressure yourself into utilizing every marketing tool available. Pick one or two that you think will be implemented well based on your firm’s needs, and see how they work. Monitor their effectivity and go from there. It may take a few stumbles to find the best marketing tool for your firm, but from that point forward you will get to the reap the benefits of your research and dedication. So don’t be afraid to think outside of the box and put your firm out there!
