Marketing Your Law Firm
Did you create a lead magnet last month?
If so, you might be wondering what to do with it now. How does the lead magnet get me leads? Well, there are a few places you can offer it to help bring in leads who want more information about what you do.
First, you can offer it on your home page with an embedded form. This is one of the simplest ways to gain leads who already know who you are (these leads are also the closest to becoming clients!). All you need is a form that asks for their name and email. Once they enter it, your lead magnet will land in their inbox and you have permission to follow up with them through email marketing.
You can also use your lead magnet as a CTA at the bottom of your blog posts. Send the lead to a landing page to collect their information.
Alternatively, you can offer your lead magnet as an ad on social media. This is a really great tactic if you know exactly whom you serve and how to target them, and/or you don’t have a ton of website traffic already. The ad will link to your landing page that acts as a form to collect the same info your home page does.
Try each of these out on their own, or use them all together. Any way you can get your helpful content in front of leads is a win!
See you next month, Kory
