I just got back from a marketing conference and have so much learning to share with you!
To start though, I’m going to keep it simple and share the easiest new learning that you can implement right away.
Have you heard of something called a funnel? I’ll explain quickly just in case you haven’t.
Your funnel is typically split into three parts –
- Top of Funnel – These people are unaware of their problem and/or that you exist
- Middle of Funnel – These people are aware of the problem or your existence, but not ready to buy
- Bottom of Funnel – These people are ready to make a buying decision
My quick and easy tip for you is to add “It’s true…” to the beginning of your Facebook ads for the TOP of your funnel (awareness ads for those who are unaware of their problem). Boost that up with 3 lines of interesting copy and a catchy image or video that “stops the scroll” and captures attention and you’ll be certain to have increased conversions on your ads!
All my best, Kory