When it comes to marketing, it seems the most unorthodox methods grab the attention of clients the most. That is why you and your firm should explore using video and client workshops to market your services. Lawyering requires excellent interpersonal communication skills, so it only makes sense to use workshops and videos to showcase your persuasive skills. Furthermore, videos allow complex information to be explained simply and quickly.
Deciding On Content
Deciding your video content and workshop topics depends on the type of services you offer. For example, family law firms could offer workshops educating potential clients about estate planning, how to avoid commonly made mistakes, and answer client questions. That same firm could also offer videos on their website answering frequently asked questions, unscripted testimonials, interviews with experts, and anything that they think will fulfill a need of their prospective client demographic.
What To Keep In Mind
When forming videos and workshop classes it is important to keep a few things in mind:
- Keep it short and simple. When it comes to explaining complex concepts, speak in laymen terms, and keep it brief. The point of workshops and videos is to inform, not add to the confusion.
- Be unique! You are trying to outshine your competitors and grab the attention of prospective clients so don’t be afraid to be bold.
- Be relevant. Make sure you are staying relevant with your video and workshop content. As stated before, make sure the information you are offering is fulfilling needs of potential clients.
Create Trust & Credibility
Sharing your personality in this way can feel vulnerable but it is also one of the best ways to deliver ideas with authority and emotional impact! Give your future clients a sneak peek inside your law firm and show them the personalities of you and your staff. By showing them a little more about the firm, you are creating a sense of loyalty and credibility on your expertise.
Be a trail blazer and embrace informative videos and workshops before they become something every law firm offers. Use this as a tool to connect with potential clients and help them to see why your law firm is different.
–Back Office Betties