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Betties Book Brief

Want a massive social following in your business?  Who wouldn’t!

Back Office Betties had the great pleasure of reading One Million Followers by Brendan Kane and we just had to share it with all of you!  Kane gives great insight on how to take advantage of many different social media platforms.  His growth hacks for your business and your brand make this book a must read.

Betties Take-a-Ways

This book has a wealth of knowledge!  Here are our top 5 take-a-ways pertaining to Facebook:

  • Facebook is used to share more content than email or any other online social platform. No matter how many followers you have, Facebook only shows content to 2-5% of your audience.  What’s the determining factor?  How engaging and relevant your content is.  Your content must resonate with your audience.
  • Create ads specifically to get more likes/followers on your page. Be careful not to limit your demographics when testing ads.  A great example was given about Chatbooks in the book.  They wanted to target mom’s 45 years or older who liked scrap-booking, photography, and motherhood in a Mother’s Day ad.  Instead of age targeting, they used a broad range on age and found that younger people were sharing the ads with their moms to start a conversation.  This in turn created an organic reach to the intended demographic.
  • Have a great headline with a great hook point. Ask yourself, if your potential customer is walking down the street and passes a newsstand with 100 articles, what headline would they stop to read?  It should be relevant, interesting, and meet the needs of your audience.
  • If you do ads on Facebook, do not raise the spend limit if the ad is doing well.  Facebook will reset the cost in auction and your costs will increase.  Instead, duplicate the ad and create a new one.  It’s recommended to have a budget of $11 to $25 daily on ads.  For the most part, your page ads should not cost more than $0.10 per ‘like’.
  • Use the 80/20 rule when posting.  Make sure 80% of the time your content is share worthy and 20% of the time your asking for a sale or promoting your business.

Believe us when we say this is just the tip of the iceberg on all the information given.  It also features in-depth interviews from marketing experts, celebrities, and influencers.  This book could be helpful taking your firm to the next level you’ve been wanting!

Back Office Betties

Social Media: Content is King!

 

Mastering the art of social media can be tricky, especially when you’re not sure what to be posting. What should we be sharing? How do we keep our customers engaged? These are the questions that can keep a person up at night!

Well…. maybe not that extreme, but it can be stressful trying to run successful business and your social media accounts.

5 Things You Should Do When Posting

Check out these quick tips for posting good social media content:

  • Post information that you think is valuable to your customers. In order to do that you must know and understand your customers. Who are they? What are their demographics? Why are they following you? Don’t be afraid to ask them directly what kind of content they want to see more of!
  • Share posts with a variety of information. Share articles you were featured in, press releases, or links to your blog posts. Also post articles you find interesting, videos, photos, or stories. Stay engaged and be willing to branch out on your topics.
  • Try not to over post or under post. This is a fine line to walk, and it’s all about balance.
  • Prepare a social media content calendar. Planning will prevent the day to day stress of trying to figure out something to post so you can focus more time on the quality of your content.
  • Begin or end your posts with questions. This will get your followers engaged and potentially generate comments. Which will further help you learn more about your customers/ followers.

Social media doesn’t have to be scary or intimidating. It’s just another tool at our disposal to network and market. Offer content that you yourself would want to read.

Most importantly, have fun with it and keep it interesting!

Back Office Betties

Your Social Media Accounts

Personal vs. professional social media accounts… how do we navigate managing all of our profiles!? The answer… very carefully. On our professional accounts we carefully choose the pictures we post, we write and rewrite captions, and we make sure what we share aligns with our company morals and values. If you think your personal profiles should be treated any differently, you’re wrong.

Even though your personal social media account may serve a different purpose – staying in touch with family, friends, etc.; it is still a reflection of you and your business.  People want to connect to others and create value in their relationships, this includes business as well.  Trust value is a big component of consumers.  According to Edelman Trust Barometer, 63% of people agree with this statement: “A good reputation may get me to try a product—but unless I come to trust the company behind the product I will soon stop buying it, regardless of its reputation.”   And it doesn’t just stop at the company level.  Consumers are more likely to do their research on people within companies due to the unlimited access of information they have at their fingertips.

Social Media Tips

The following are a few tips for how you can avoid damaging your image via social media:

  • When it comes to supporting causes, the more controversial it is, the more conflict-ridden it will be. We’re not saying to never support a controversial cause, but beware that it may impact business, even if it is only on personal social media accounts.
  • Avoid sharing any snaps that are inappropriate and may involve alcohol, nudity, or profanity. It tends to not land well with customers.
  • Try not to post too much. Posting several times a day is annoying and comes off like you have nothing else going on. This goes for your personal AND professional accounts.

As your business thrives, there will be an eye on you within your social media platforms.  It’s important to keep your content light, fun, but still professional and appropriate.

Back Office Betties

Are You Unstoppable?

March’s Book Brief highlight is Unstoppable by Dave Anderson! This amazing book is all about how your mindset, when coupled with action, can greatly change your performance in your career. Dave Anderson breaks down the 4 different types of employees:

  • The Undertaker: Performance is below baseline, and they achieve nothing meaningful. This can include high achievers who win by violating values.
  • The Caretaker: They do just enough to get by and collect a paycheck.
  • The Playmaker: These people have what it takes to become Game Changers but aren’t quite there yet. Playmakers are more motivated by external factors, excessive affirmation, and personal glory. They have to celebrate every win and are more wrapped up in their own success rather than the success of the team.
  • The Game Changer: They are intrinsically motivated, they do ordinary extraordinary well, and are great cultural fits. They are committed to self -improvement, they want feedback from others, and they don’t see themselves as victims but products of their daily choices and efforts.

Are You A Game Changer?

So clearly, we should all be striving towards being Game Changers, but that can be easier said than done, especially without guidance. Well,

fortunately for us, Unstoppable provides a roadmap to Game Changer status:

  • Start with the “why”. What do you want to do? Do you want to inspire others? Do you want to help others succeed? What motivates you and pushes you? What inspires you?
  • Live life in the zone. Know where you excel and spend time in this zone perfecting those skills. This is called the zone of excellence. You should spend more time in the zone of excellence. When you leave your zone, snap back into it faster.
  • A.P.E– Attitude, Passion, and Enthusiasm. Having a good attitude, passion, and enthusiasm for what you do will determine how well you do it. The more A.P.E you have, the more dedicated you will be.
  • Have mental toughness. Have faith that what you are fighting for is worth every ounce of effort. Faith is what gets you back up when you fall. Faith turns criticism into helpful feedback. It’s what keeps you moving toward your goals!

Being a Game Changer isn’t easy, nothing that involves practicing discipline over your mindset is. But having discipline is what turns unexceptional into extraordinary, and there is no other way we should be living our lives!

Back Office Betties

Know Your Position When Playing the Game

It is human nature to always be searching for something better, the proverbial ‘grass is always greener on the other side’. We might have fooled ourselves into believing that a constant search for success is what will eventually get us there, but this mindset is what is limiting us in our businesses.

Basketball pro Bill Walton believed hyper focusing on your weaknesses does nothing but chew up time that could be spent sharpening your strengths. The truth is, there are just some things we aren’t good at, and we never will be. But there is a silver lining; there are things we are great at that other people aren’t. And it is these things we should be focusing on.

Stick with What You Know

So how do we do this? It is as simple as sticking with what you know, and really pushing yourself towards improvement in those areas. This was a lesson I learned the long and hard way, but when I finally realized I don’t have to be good at everything, I was really liberated. You have employees and coworkers for a reason! Each person has a set of unique skills and abilities, and like a puzzle, they can fill the gaps you can’t.

In the game of basketball, one person isn’t responsible for every position on the court. If so, there would be no game, it would be constant failure, especially when competing with teams who operate like a well-oiled machine. So, it’s silly to think different rules apply when it comes to our businesses.

Push yourself outside your comfort zone with your strengths. Be more than just “good” at your strengths… be great!  If you’re point guard, then be the best point guard you can be, and stop trying to master the role of playing the forward. You have what it takes to be successful, so start applying those skills!

Back Office Betties

Free PR for Your Law Firm

At Back Office Betties, we do a ‘Betties Book Brief’ to keep our approach fresh and implement ways we can improve.  This month we chose, Free PR: How to get chased by the press without hiring a PR firm. This book teaches you how to perfect your pitch, build media relationships, and get buzz-worthy coverage, without having to spend a fortune on running ads or hiring a PR firm. This book is an amazing resource for small and large businesses alike, because who doesn’t want to master the art of free PR?!

Emily’s 5 Takeaway’s

For me, this book had 5 important takeaways that I wanted to share with you all in hopes it will help you in your pursuit towards becoming your own PR company.

  • You MUST find out where your ideal clients are hanging out. Do the research and find out what blogs do they read, what podcasts do they listen to and what events do they attend? I reached out to several of my clients and attorney friends to ask this question and was blown away by the answer. I thought I knew the ‘who’s who’ of the legal world, but I now know otherwise. There are dozens of specialty conferences, podcasts and blogs that I didn’t have on my radar.
  • Create new angles and pitches for each medium. Use popular buzz words and news to create angles that weave in current news.
  • There are five major story archetypes such as: Culture, Overcoming Adversity, Customer Story, Leveraging Technology, and The Future.
  • Keyword tools will make this process easier! Check out BuzzSumo, Google Trends, or SEMRush. These analytics tools provide information about keywords and search volume.
  • Yes, it is possible to get published in 7 stories a month! Read Free PR to learn how former COO of 1-800-GOT-JUNK, Cameron Herold fired his PR company and tackled PR in-house with incredible results (can we say Oprah?!).

I hope this has inspired you to read the full book and take in all it has to offer!  This book is a powerhouse full of great information that can change your firm forever! Get out there and start mastering the art of Free PR!

Pruning Your Business

When you’ve invested so much time and energy into your business, it’s like having a garden full of rose bushes.  For your roses to flourish, you must give them the love and attention they need so they can grow and bloom.  Your business is like pruning a garden…. sometimes you need to prune the dead weight in your business.

Pruning for Success

If you are hesitant about pruning your business, or scared to step on a few toes, remember these things:

  • Pruning will make your business healthier. When a plant has overgrown and has unhealthy branches, it will become stressed. The plant then invests in precious resources to revive these dying branches. This pursuit can end up depriving the healthy limbs from getting the nutrients they need.  Consider not investing in resources to something that’s dying in your business!  Eliminate what isn’t useful before you end up compromising healthy functions within your business.
  • Pruning will make your business more appealing and organized. Nothing is more discouraging to potential consumers than a disorganized and chaotic business. Evaluate things like software that needs to be updated or replaced; or vendors that aren’t serving your business needs.
  • Pruning allows you to modify and shape your vision. Prune back so you can explore new territory, meet new demands, and reach new consumer markets – all aligning with your vision.
  • Prune so you have less of a mess to clean up later. The less time you spend cleaning up messes, the less you will have to manage, which means more time for you to focus on the direction of your business.

It’s never easy having to make the decision to do some pruning, but once you move forward with it, you will be so grateful you did.

 

 

What Are You Bad At?

Despite the things you may have heard, it is in fact okay for your firm to be bad at things. There is no such thing as perfection.  However, there is such thing as niche expertise, and that is where you should strive to be. For example, if you are focused on your clientele and you should have a strong understanding of your ‘dream’ client – the more you will be able to meet his/her needs.

What Walmart Knows…

Let’s use an example like the store Walmart for instance. Walmart knows exactly who they are catering to, and they are offering exactly what their customer base wants- affordable grocery and retail products.  It’s not a glamorous, upscale shopping experience…. and for them it doesn’t have to be!  If Walmart wanted to become a high-end retailer, they would not be able to do that and keep their prices low.  They cater to the budget-conscious consumer and are ok not serving the higher-end retail customer.  They have embraced their strengths, and they are dominating their niche because of it.

Our Niche

At Back Office Betties, we are a prime example as well!  Our ‘dream’ clients are small law firms.  We can provide a very specialized service to attorneys that need a virtual receptionist.  Lawyers want to help their clients win cases and they cannot focus on what’s important if they are constantly answering the phone.  We are the team that stands behind the scenes and takes care of phone tasks with our professional legal receptionists.  Because we identify what we are best at, we provide unparalleled service in our industry!

Find Your Niche

As you decide to develop you niche further, find out what your bad at first and eliminate that.  Then focus on what your firm is good at. What is your niche? Who is your dream client?  Just remember, you don’t need to please everyone!

Showing Appreciation

Showing your employees that you appreciate them should not just be an item on the agenda but a top priority. Recognizing your employees is crucial because they work hard for you every day.  It can also be beneficial for you, increasing workplace morale thus an increase in productivity.

In addition, it builds a loyal team that feels confident to take on more difficult and daunting tasks. Plus, its easy. Showing appreciation to your team doesn’t have to be a big, expensive production. For Example, Back Office Betties appreciates our employees by:

  • Offering a $15 an hour minimum wage.
  • Creating “Flow Time” for our team to unplug and relax by listening to music and taking time out to recharge.
  • Providing a beautiful office fund every year so employees can buy something for their desk, office, etc. (making it their ‘space’).

Get Creative!

However, there is a ton of different ways to show your employees you care about them – be creative! Here are a few ideas that you can explore implementing into your business:

  • Ask for employee feedback by offering a survey. This will tell them that their voice matters and that they are being heard. It also shows them that you as a leader want to meet their needs and provide the best work environment as possible.  
  • Allow them to take extra breaks or longer lunches.
  • Organize a team service project for an organization of your employees’ choice. This is a great way to not only give back to your employees but give back to the community!
  • Simply tell your employees how grateful you are for their hard work in person or through a handwritten letter/card.

These are just a few of so many easy and creative ways to show your employees that you care about them. Never shy away from opportunities to show employee appreciation, you will find that it is very rewarding for them to hear!  Even more so, it’s gratifying for you too!

Methods To Make Your Boutique Business A Success

Are you considering making your business more specialized?  A boutique business model may be for you.   This is a type of business that doesn’t price sensitive and will not compromise the client experience that they may be receiving from you.  In other words, it’s the quality of your product or service rather than price.

There are several methods that will help to make your business successful and may require some bold moves on your part.  The first step is to be willing to take that ‘flying leap’ to take it to the next level.  Multi-tasking will be a priority to integrate many different components of running a lucrative boutique business.  Consider the mindset of being ready to multi-task and master all elements within your business to produce steady sales and stand out from the rest of your competition.

While there are many components to consider, here are 5 must-know approaches to help your business become a success:

  1. Innovative marketing strategies
  2. Local events
  3. Employ the right employees
  4. Ask for client feedback
  5. Keep your finances organized

Marketing

Marketing strategies can be trial and error for your business as some techniques will work and others will not.  Consider looking for approaches that will drive traffic to your business.  If one method does not work, go back to the drawing board on methods.  Take note of what works best for your business and understand the analytics on the return.  It is also a clever idea to keep a list of potential marketing ideas to refer to if one method does not work.

Local Events

Having a sense of community can be very important to some of your clients.  Consider showing your involvement by participating in local events.  This will give you the opportunity to meet with people in person and build relationships.  If a client feels as if they know you, they are more inclined to do repeat business with your or make a sincere referral to your business.

Employees

Hiring the right employees is a must.  When clients come to you, they should receive a personal experience from beginning to end.  To provide excellent service, you need to enlist the most qualified and knowledgeable team member.  Aside from a qualified list of attributes, they must be personable to your clients.   Strong referrals and repeat business will come from clients that feel taken care of and respected.

Client Feedback

Constructive criticism is sometimes a tough pill to swallow however this can help your business thrive.  Consider sending client feedback or satisfaction surveys.  Ask clients if they have suggestions on how your business can improve.  Evaluating client feedback will help you to continually expand your business into the next level because you are taking their ideas into observation.  This leaves your clients feeling heard and respected.

Organized Finances

As you are growing your business, consider following a strict budget.  Review your business spending to make sure you are not overspending on services and supplies.  Create a simple spreadsheet that shows how much you are spending monthly and consider what can be purged and what is a necessity to your business.  Aside from the obvious expense such as rent, utilities, etc.; here are a few other things to consider in your budget:

  • Office supplies
  • Fuel
  • Shipping and postage
  • Client lunches or dinners
  • Dues for professional associations or networking
  • Professional development

Your budget and finances should be reviewed monthly to make any necessary adjustments.

Baby Steps

When looking at all components to consider, try making a list of just a few tasks for each category at first.  It’s easy to feel overwhelmed with all the elements within your business so start small and focus on one task at a time.  Here’s to making your next BOLD move!

Back Office Betties