In order to be the obvious choice among your competitors there are a few things to consider. Many law firms struggle with how to successfully stand out because they are competing with firms that offer the same services. However, there are many ways you can break the status quo and offer one of a kind services to your clients.
The following steps are the best way law firms can really connect to their clientele and increase client bookings:
Know your customer: Have a firm grasp of who your ideal client is (wants, needs, and expectations) and have tailored services for that person. Naturally, if you build your services around your dream client you will start attracting more of that client.
Identify your niche: What is your firm best at? Oppositely, where are your weak spots? Instead of getting hung up on perfection, focus on the areas you are good at and let go of some of the weak spots and those areas that aren’t in demand with your ideal client.
Meet their needs: Now that you know your dream client, identify their unmet needs and address them in the services you offer.
Build a team: Build a team that is a great culture fit for you and your firm. It’s imperative they understand your goals, needs, and that they work hard to make the firm reach its best potential.
Don’t be afraid to step outside of the box and really explore how you could be better serving your clients. These principles will make a world of difference for your firm and greatly improve your relationships with your clients.
If you are looking for a more in-depth analysis of each of these principles and how you can apply them then check out the Back Office Betties eBook Stand Out: How to Be the Obvious Choice.