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Betties Book Brief – You Are a Badass

This month, the virtual receptionists at Back Office Betties had the privilege of reading You are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero. This book is filled with great insights, and we’d strongly recommend that you read it! But if you don’t have time to crack open a book in your busy life, you can still get a few of the top takeaways by reading this blog post.

Here are a few of the things we learned from You Are a Badass that we’d like to share with you today. Enjoy!

Work on Rewriting Your Subconscious Thoughts
According to Jen Sincero, we should all stop blaming our choices on our subconscious thoughts. It’s possible to rewrite these thoughts and, in turn, change your behaviors. Try to figure out the source of the thoughts that are holding you back in life. You can turn your whole day around by changing your thinking patterns!

Make a Habit of Meditating

Meditation is an easy way to start practicing mindfulness. At the beginning of your day, take a few minutes for yourself to focus on your breathing. Don’t devote any mental space to work or any of your other concerns. This is an opportunity to declutter your mind. By meditating, you’ll be more productive and focused throughout your day.

Express Gratitude Daily

Unfortunately, it’s easy to complain. But when you’re expressing negativity, you’re only encouraging a cycle of ungratefulness. It will continue to be easy for you to see the negative things in your life. Instead, try to express gratitude on a daily basis. It will be challenging at first because you’re so wired to focus on the negative side of things. But if you make a habit of expressing your gratitude, you will have an easier time seeing the bright side in everything.

Surround Yourself with People Who Will Elevate You

Clear your life of toxic people who are bringing you down. There’s so much negativity around us as is—the last thing we need is to be investing time in relationships with negative people. Instead, foster relationships with people who will encourage your personal growth.

Live in the Moment

Stop multitasking! It isn’t productive. Stop using social media as an excuse to not be present. Not only does it rob the people you’re with of spending time with you, but it also robs yourself of getting the most out of an experience. Put down your phone, stop letting your mind drift elsewhere, and truly be present!

One great way to live in the moment and declutter your mind? Hire virtual receptionists from Back Office Betties at your law firm! You can only focus on so much every day. By using a virtual receptionist, you have more time and energy to focus on going to court and dealing with other aspects of your practice. You can leave your law firm’s phone calls to our competent, well-trained, and courteous virtual receptionists!

Betties Book Brief

Want a massive social following in your business?  Who wouldn’t!

Back Office Betties had the great pleasure of reading One Million Followers by Brendan Kane and we just had to share it with all of you!  Kane gives great insight on how to take advantage of many different social media platforms.  His growth hacks for your business and your brand make this book a must read.

Betties Take-a-Ways

This book has a wealth of knowledge!  Here are our top 5 take-a-ways pertaining to Facebook:

  • Facebook is used to share more content than email or any other online social platform. No matter how many followers you have, Facebook only shows content to 2-5% of your audience.  What’s the determining factor?  How engaging and relevant your content is.  Your content must resonate with your audience.
  • Create ads specifically to get more likes/followers on your page. Be careful not to limit your demographics when testing ads.  A great example was given about Chatbooks in the book.  They wanted to target mom’s 45 years or older who liked scrap-booking, photography, and motherhood in a Mother’s Day ad.  Instead of age targeting, they used a broad range on age and found that younger people were sharing the ads with their moms to start a conversation.  This in turn created an organic reach to the intended demographic.
  • Have a great headline with a great hook point. Ask yourself, if your potential customer is walking down the street and passes a newsstand with 100 articles, what headline would they stop to read?  It should be relevant, interesting, and meet the needs of your audience.
  • If you do ads on Facebook, do not raise the spend limit if the ad is doing well.  Facebook will reset the cost in auction and your costs will increase.  Instead, duplicate the ad and create a new one.  It’s recommended to have a budget of $11 to $25 daily on ads.  For the most part, your page ads should not cost more than $0.10 per ‘like’.
  • Use the 80/20 rule when posting.  Make sure 80% of the time your content is share worthy and 20% of the time your asking for a sale or promoting your business.

Believe us when we say this is just the tip of the iceberg on all the information given.  It also features in-depth interviews from marketing experts, celebrities, and influencers.  This book could be helpful taking your firm to the next level you’ve been wanting!

Back Office Betties

Social Media: Content is King!

 

Mastering the art of social media can be tricky, especially when you’re not sure what to be posting. What should we be sharing? How do we keep our customers engaged? These are the questions that can keep a person up at night!

Well…. maybe not that extreme, but it can be stressful trying to run successful business and your social media accounts.

5 Things You Should Do When Posting

Check out these quick tips for posting good social media content:

  • Post information that you think is valuable to your customers. In order to do that you must know and understand your customers. Who are they? What are their demographics? Why are they following you? Don’t be afraid to ask them directly what kind of content they want to see more of!
  • Share posts with a variety of information. Share articles you were featured in, press releases, or links to your blog posts. Also post articles you find interesting, videos, photos, or stories. Stay engaged and be willing to branch out on your topics.
  • Try not to over post or under post. This is a fine line to walk, and it’s all about balance.
  • Prepare a social media content calendar. Planning will prevent the day to day stress of trying to figure out something to post so you can focus more time on the quality of your content.
  • Begin or end your posts with questions. This will get your followers engaged and potentially generate comments. Which will further help you learn more about your customers/ followers.

Social media doesn’t have to be scary or intimidating. It’s just another tool at our disposal to network and market. Offer content that you yourself would want to read.

Most importantly, have fun with it and keep it interesting!

Back Office Betties

Your Social Media Accounts

Personal vs. professional social media accounts… how do we navigate managing all of our profiles!? The answer… very carefully. On our professional accounts we carefully choose the pictures we post, we write and rewrite captions, and we make sure what we share aligns with our company morals and values. If you think your personal profiles should be treated any differently, you’re wrong.

Even though your personal social media account may serve a different purpose – staying in touch with family, friends, etc.; it is still a reflection of you and your business.  People want to connect to others and create value in their relationships, this includes business as well.  Trust value is a big component of consumers.  According to Edelman Trust Barometer, 63% of people agree with this statement: “A good reputation may get me to try a product—but unless I come to trust the company behind the product I will soon stop buying it, regardless of its reputation.”   And it doesn’t just stop at the company level.  Consumers are more likely to do their research on people within companies due to the unlimited access of information they have at their fingertips.

Social Media Tips

The following are a few tips for how you can avoid damaging your image via social media:

  • When it comes to supporting causes, the more controversial it is, the more conflict-ridden it will be. We’re not saying to never support a controversial cause, but beware that it may impact business, even if it is only on personal social media accounts.
  • Avoid sharing any snaps that are inappropriate and may involve alcohol, nudity, or profanity. It tends to not land well with customers.
  • Try not to post too much. Posting several times a day is annoying and comes off like you have nothing else going on. This goes for your personal AND professional accounts.

As your business thrives, there will be an eye on you within your social media platforms.  It’s important to keep your content light, fun, but still professional and appropriate.

Back Office Betties

Building Your Audience Through Social Media

Learning how to grow your social media presence can be kind of a mystery, especially when running your business social media isn’t your main job… running your business is! Regardless of how intimidating it may appear, it’s important to be working towards continually building your social media audiences. Should it be your main goal in life? Of course not. But it can be a huge factor in growing your business, and it’s free to use it! So why not utilize it?

Quick Tips for Building an Audience

The following are a few sweet and simple ways you can expand your social media presence and start growing your followers:

  • Use hashtags. This is especially helpful for Instagram! And not just two or three, go for at minimum 10, and put them in the comments to make them less obnoxious to your followers.
  • Add links to your profiles. This could be links to anything- your website, a cause you are supporting, an article your brand was featured in, etc. Any link that shares a little more about your brand and your values is what you want to be sharing.
  • Have consistent visual branding. What’s your brand aesthetic? What vibe are you trying to send? Be consistent so your audience understands what you are all about. Plus, consistent visual branding is just attractive to the eye. You audience will also remember you.
  • Run a giveaway! This is a great way to spread the word about your brand. Something as simple as “To enter this giveaway follow us and tag two friends in the comments” is going to get people excited about you and really expand your audience.
  • Reply to comments on your pictures and messages. Get to know your followers, don’t be afraid or hesitant to engage with them! This also sends the message to your followers that you care about them and that you are listening.

Start with Basics

Obviously, there are a ton of ways you can analyze your social media accounts by reviewing data, apps, and analytics to understand what you can be doing better.  But when you are a small business owner, just start with the basics! It doesn’t always have to be a science, sometimes it just involves putting in a bit more effort and engaging your audience a little more.

Don’t be afraid of social media, it is nothing more than another tool to grow your brand and interact with others.

Are You Unstoppable?

March’s Book Brief highlight is Unstoppable by Dave Anderson! This amazing book is all about how your mindset, when coupled with action, can greatly change your performance in your career. Dave Anderson breaks down the 4 different types of employees:

  • The Undertaker: Performance is below baseline, and they achieve nothing meaningful. This can include high achievers who win by violating values.
  • The Caretaker: They do just enough to get by and collect a paycheck.
  • The Playmaker: These people have what it takes to become Game Changers but aren’t quite there yet. Playmakers are more motivated by external factors, excessive affirmation, and personal glory. They have to celebrate every win and are more wrapped up in their own success rather than the success of the team.
  • The Game Changer: They are intrinsically motivated, they do ordinary extraordinary well, and are great cultural fits. They are committed to self -improvement, they want feedback from others, and they don’t see themselves as victims but products of their daily choices and efforts.

Are You A Game Changer?

So clearly, we should all be striving towards being Game Changers, but that can be easier said than done, especially without guidance. Well,

fortunately for us, Unstoppable provides a roadmap to Game Changer status:

  • Start with the “why”. What do you want to do? Do you want to inspire others? Do you want to help others succeed? What motivates you and pushes you? What inspires you?
  • Live life in the zone. Know where you excel and spend time in this zone perfecting those skills. This is called the zone of excellence. You should spend more time in the zone of excellence. When you leave your zone, snap back into it faster.
  • A.P.E– Attitude, Passion, and Enthusiasm. Having a good attitude, passion, and enthusiasm for what you do will determine how well you do it. The more A.P.E you have, the more dedicated you will be.
  • Have mental toughness. Have faith that what you are fighting for is worth every ounce of effort. Faith is what gets you back up when you fall. Faith turns criticism into helpful feedback. It’s what keeps you moving toward your goals!

Being a Game Changer isn’t easy, nothing that involves practicing discipline over your mindset is. But having discipline is what turns unexceptional into extraordinary, and there is no other way we should be living our lives!

Back Office Betties

Know Your Position When Playing the Game

It is human nature to always be searching for something better, the proverbial ‘grass is always greener on the other side’. We might have fooled ourselves into believing that a constant search for success is what will eventually get us there, but this mindset is what is limiting us in our businesses.

Basketball pro Bill Walton believed hyper focusing on your weaknesses does nothing but chew up time that could be spent sharpening your strengths. The truth is, there are just some things we aren’t good at, and we never will be. But there is a silver lining; there are things we are great at that other people aren’t. And it is these things we should be focusing on.

Stick with What You Know

So how do we do this? It is as simple as sticking with what you know, and really pushing yourself towards improvement in those areas. This was a lesson I learned the long and hard way, but when I finally realized I don’t have to be good at everything, I was really liberated. You have employees and coworkers for a reason! Each person has a set of unique skills and abilities, and like a puzzle, they can fill the gaps you can’t.

In the game of basketball, one person isn’t responsible for every position on the court. If so, there would be no game, it would be constant failure, especially when competing with teams who operate like a well-oiled machine. So, it’s silly to think different rules apply when it comes to our businesses.

Push yourself outside your comfort zone with your strengths. Be more than just “good” at your strengths… be great!  If you’re point guard, then be the best point guard you can be, and stop trying to master the role of playing the forward. You have what it takes to be successful, so start applying those skills!

Back Office Betties

Free PR for Your Law Firm

At Back Office Betties, we do a ‘Betties Book Brief’ to keep our approach fresh and implement ways we can improve.  This month we chose, Free PR: How to get chased by the press without hiring a PR firm. This book teaches you how to perfect your pitch, build media relationships, and get buzz-worthy coverage, without having to spend a fortune on running ads or hiring a PR firm. This book is an amazing resource for small and large businesses alike, because who doesn’t want to master the art of free PR?!

Emily’s 5 Takeaway’s

For me, this book had 5 important takeaways that I wanted to share with you all in hopes it will help you in your pursuit towards becoming your own PR company.

  • You MUST find out where your ideal clients are hanging out. Do the research and find out what blogs do they read, what podcasts do they listen to and what events do they attend? I reached out to several of my clients and attorney friends to ask this question and was blown away by the answer. I thought I knew the ‘who’s who’ of the legal world, but I now know otherwise. There are dozens of specialty conferences, podcasts and blogs that I didn’t have on my radar.
  • Create new angles and pitches for each medium. Use popular buzz words and news to create angles that weave in current news.
  • There are five major story archetypes such as: Culture, Overcoming Adversity, Customer Story, Leveraging Technology, and The Future.
  • Keyword tools will make this process easier! Check out BuzzSumo, Google Trends, or SEMRush. These analytics tools provide information about keywords and search volume.
  • Yes, it is possible to get published in 7 stories a month! Read Free PR to learn how former COO of 1-800-GOT-JUNK, Cameron Herold fired his PR company and tackled PR in-house with incredible results (can we say Oprah?!).

I hope this has inspired you to read the full book and take in all it has to offer!  This book is a powerhouse full of great information that can change your firm forever! Get out there and start mastering the art of Free PR!

Pruning Your Business

When you’ve invested so much time and energy into your business, it’s like having a garden full of rose bushes.  For your roses to flourish, you must give them the love and attention they need so they can grow and bloom.  Your business is like pruning a garden…. sometimes you need to prune the dead weight in your business.

Pruning for Success

If you are hesitant about pruning your business, or scared to step on a few toes, remember these things:

  • Pruning will make your business healthier. When a plant has overgrown and has unhealthy branches, it will become stressed. The plant then invests in precious resources to revive these dying branches. This pursuit can end up depriving the healthy limbs from getting the nutrients they need.  Consider not investing in resources to something that’s dying in your business!  Eliminate what isn’t useful before you end up compromising healthy functions within your business.
  • Pruning will make your business more appealing and organized. Nothing is more discouraging to potential consumers than a disorganized and chaotic business. Evaluate things like software that needs to be updated or replaced; or vendors that aren’t serving your business needs.
  • Pruning allows you to modify and shape your vision. Prune back so you can explore new territory, meet new demands, and reach new consumer markets – all aligning with your vision.
  • Prune so you have less of a mess to clean up later. The less time you spend cleaning up messes, the less you will have to manage, which means more time for you to focus on the direction of your business.

It’s never easy having to make the decision to do some pruning, but once you move forward with it, you will be so grateful you did.

 

 

Solo Concierge’s at Your Service!

Back Office Betties specializes in helping small and single attorney firms, which allows us to provide unmatched services for our clients.  We are proud to announce that we are making your customer experience even better with our NEW Solo Concierge Service!

Unlimited Personal Concierge Services

Aside from answering phone calls and other duties that commensurate with daily office function; here are some examples of what personal concierge’s service can do for you:

  • Online shopping- for when you get held up in court and don’t have time.
  • Setting up lunch dates- for when you get caught up on the phone with a chatty client!
  • Researching travel- for when you unexpectedly make a new client that you need to see.
  • Scheduling family events- for when things get hectic, keeping your home life balanced.
  • Ordering flowers or a gift – for your loved one and you don’t want to miss the occasion!
  • …And so much more!!

Save Precious Time

We know that as a busy attorney, you don’t always have time to get personal things done. The great news is, you don’t have to! With our Solo Concierge you have a professional who you can trust to take care of those small tasks that seem to take time out of your day.  There’s nothing wrong with asking for help, especially when it means you get significantly more time in the day to spend working with your clients, providing the services you know they need.

The Solo Concierge by Back Office Betties is here for you… After all, we are your team of professional virtual receptionists who will work on your side and support you like no other!