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The 11 Best Ways to Market Your Law Firm for Free

You’ve started your law firm, you have a couple of clients (but they’re not coming in consistently yet), and your marketing budget is almost nonexistent. You know you need to market yourself and get your firm out there but the question is, “How?”.

We’ve organized a list of the top ways to market your firm completely for free.

 

Email Marketing

Email marketing is a great option to prove to your potential clients that you are the real deal and show them just what you offer. By creating an opt-in, or lead magnet, you can build a list of people who are genuinely interested in what you have to offer. As long as your lead magnet is something that is relevant to your law firm, this is a great way to show your expertise on the matters they really care about and grow a list of potential clients that you have full control over. The key to email marketing is to be consistent and always provide valuable content that engages the reader and leaves them wanting more.

Social Media Marketing

Marketing yourself on social media is a free, organic way to expose yourself to people who haven’t signed up for your email list yet. Utilizing relevant hashtags and posting engaging content that provides value are the two best ways to boost yourself up on social media. The more that your potential clients engage with and/or share your content, the more important it seems to the social media algorithms and allows you to reach more people.

Ask for Referrals

If your clients are telling you that they love your work or that you have helped them in some way, encourage them to refer you! There is no shame in this – they already love what you’re providing them! You can also create a small offering or discount to those that refer you to new clients.

Start a Blog

Starting a blog is beneficial in many ways. One, it proves that you are an expert in your field if you provide value in your posts. Blogs are often turned to for advice and people love a good list post! Two, blogging helps boost your website’s rankings in Google searches by adding more content and keywords that you can rank for. If you aren’t familiar with SEO, read up on it and learn the basics of ranking for keywords in Google searches.

Utilize LinkedIn

LinkedIn is the professional social media. Networking here is certain to find your connections that will better your law firm – even if those connections aren’t your ideal client. Everyone knows someone and the more you network, the more likely it is that you will find clients through those connections. People that are on LinkedIn are looking for those connections, so it’s not like you’re spamming your family and friends on a personal social media page. Add valuable content here (this can be recycled from other sources) and engage with others to build your network and find your ideal clients.

Encourage UGC

UGC, or User Generated Content, is great to encourage similar to encouraging referrals. The difference is, these are posts made by clients who love your services and genuinely want to brag about you. You can encourage this by sharing the UGC with your social media following and asking for others to share their own story about the work you’ve done for them. UGC is a really valuable marketing tool because people love to see genuine reviews and are more likely to hire you if you have them.

Utilize Influencers

Bloggers in your niche need content and you need eyes on your content. Collaborate with influencers to either guest post on their blog (you write the content) or provide them a service and ask for an honest review post written about it (they write the content). This is a really great way to get yourself in front of a new audience!

Contribute to Forums and Facebook Groups for Your Niche

Facebook is full of groups. You can find a group for just about anything, including your legal niche. Business groups or local networking groups are other great options to focus on. Joining these groups and staying active through engagement on others’ posts and posting yourself is yet another way to position yourself as an expert, provide value, and encourage new eyes to check you out. Steer clear of groups that encourage spamming, though, because you won’t find value and people are too busy promoting themselves to even care about what you post.

Add Your Business to Web Directories

Does your city have a directory of local law firms? Get yourself on it! Find a site that lists out law firms in your niche? Get yourself on it! People often turn to lists and directories to help them find what they’re looking for. They can’t find you if you’re not on those lists!

Videos

If you’re comfortable in front of the camera, videos are a great way to build the Know, Like, Trust factor of yourself and your law firm. People love to watch a quick tutorial video or a snippet into your behind the scenes. You can upload these to YouTube or simply add them to your social media for a quick way to make yourself stand out.

Be a Guest on Podcasts

How often do you listen to podcasts? We love podcasts here at Back Office Betties (check ours out here!) and listen to them regularly. Our favorite podcasts to listen to are interviews with experts who provide a little bit of value to the host’s listeners. You can truly gain so much knowledge and expose yourself to some really fabulous experts by listening! We highly recommend that you get yourself on a podcast to share what you’re good at and offer advice to the host’s audience. This exposes you to a whole new pool of people and allows them to connect with you if they want to learn more about your firm or services.

Do you use any of these free marketing tools for your law firm?

Agree with our list or have something to add?

Find us on Facebook and let us know!

5 Things I Learned From Verne

Recently, I had the pleasure of attending a Verne Harnish talk. Verne Harnish is the Founder of the global business network Entrepreneur’s Organization. He is the Venture Columnist for Fortune Magazine, and he’s the author of the bestseller Mastering the Rockefeller Habits. His latest book Scaling Up has also been very successful winning seven major international book awards including the prestigious 2015 International Book Award for Best General Business book.  And these are just a few of his many major accomplishments! Verne has spent the last 30 years using his expertise to help companies improve.

What I Learned

Attending this talk had me asking myself some important questions that I believe all businesses should be asking themselves if they are looking to ‘scale up’.  Here are 5 things that I learned:

  1. Honestly ask yourself where you get your energy. These are the tasks you should focus on and delegate or automate the rest.
  2. Start thinking about Artificial Intelligence (AI). It is here to stay and companies already using AI today will be the ones to stand out tomorrow. Think about various aspects of your business. What are some ways you predict AI will save you time and/or money?
  3. What 25 relationships do you need to achieve your business goals? Write down names and go seek those relationships and nurture them regularly.
  4. Every business should have a guarantee. Exadata’s great example is 5x faster than IBM or we give you $10,000,000. Domino’s is 30 minutes or it’s free. What can you guarantee your clients?
  5. Are you familiar with the 7/70 Rule? Go after 7% of a market segment and then dominate 70% of that market. For example, Ikea is only 6% of the furniture market but owns over 70% of the ready to assemble niche. Start researching how you can get your business there.

Looking at the bigger picture in this way will help you rearrange your business’ goals so that you are not just planning to improve or expand, but also analyzing how you can be ahead of competition and dominate your industry.

Book Bundle

In addition to Harnish’s own publishing’s, he recommends a Book Bundle List to encompass all aspects of your business.  These recommendations are his top book pics that will help you take your business to the next level!

  • Relationship Marketing by Regis McKenna
  • Am I Being Too Subtle by Sam Zell
  • The Wisdom of Crowds by James Surowiecki
  • Teeming by Tamsin Woolley-Barker
  • Outrageous Empowerment by Ron Lovett
  • Uncommon Service by Frances Frei
  • The Goal by Eliyahu Goldratt
  • The Customer-Funded Business by John Mullins

Don’t be afraid to have bold goals and big dreams! With the right steps and planning, anything is possible for you and your business!

Emily @ Back Office Betties

 

Building Better Business Relationships

Have you ever heard of the expression, “it’s not about what you know, but who you know”? For entrepreneurs, the people you meet can potentially shape the identity of your business.   You may find the perfect business connection through a mutual colleague, or by you yourself getting out into the community; the point is – you can’t run your business alone.  It is important is to find strong supportive networks, so you can cultivate great business with quality relationships.

A Good Network

While spending time building your network can seem taxing, this can be time well spent.  A Harvard study found that 85% of business success comes from people skills that are used to build relationships. Networking can bring in relationships that are mutual.  Meaning, you do not have to skirt around the intention that everyone is there for a business relationship.  It’s important to exercise the 70/30 rule – spend 70% of your time actively learning about others and how you can connect them within the business and 30% answering questions about you and what you do.  Listening to others and their ideas can be a great asset to your business on ways to improve, bring innovation, and possibly build power-partner relationships.

Be Trustworthy

If you want to build solid business relationships, be ‘you’ are and steer away from a false persona (especially online).  Be willing to accept others as they are and seek out natural connections you make with people.  Look for signs of things you have in common or if your communication is effortless.  Connecting your personality with others can act as a catalyst with your business relationships.

Hiring The Right Employees

Another key to growing your business internally is hiring the right employees.  It is essential to hire workers with diversity that possess different views and opinions.  This will guarantee that team meeting are full of different ideas and solutions to many topics your business will face. During your recruitment phase, a key characteristic to look for is a person having profound respect for diversity and fresh ideas.  Once you have a good team in place, fresh ideas and innovation will come naturally.   In addition, the biggest challenges that come up in your business will feel more untroublesome.

 

Expectations

As you develop professional relationships with others, keep an open mind and try to let go of your expectations.  It’s ok to have a realistic idea of what you seek out of a business relationship, however never assume preconceived expectations of what you want.  There must be mutual respect for what each person does and acceptance of who they are rather than what you want them to be.  In turn, this will create great trust and relationships that are meaningful and profitable.

To building significant business relationships!

Back Office Betties