Posts

Methods To Gain Client Trust

When it comes to marketing, it seems the most unorthodox methods grab the attention of clients the most. That is why you and your firm should explore using video and client workshops to market your services. Lawyering requires excellent interpersonal communication skills, so it only makes sense to use workshops and videos to showcase your persuasive skills. Furthermore, videos allow complex information to be explained simply and quickly.

Deciding On Content

Deciding your video content and workshop topics depends on the type of services you offer. For example, family law firms could offer workshops educating potential clients about estate planning, how to avoid commonly made mistakes, and answer client questions. That same firm could also offer videos on their website answering frequently asked questions, unscripted testimonials, interviews with experts, and anything that they think will fulfill a need of their prospective client demographic.

What To Keep In Mind

When forming videos and workshop classes it is important to keep a few things in mind:

  • Keep it short and simple. When it comes to explaining complex concepts, speak in laymen terms, and keep it brief. The point of workshops and videos is to inform, not add to the confusion.

 

  • Be unique! You are trying to outshine your competitors and grab the attention of prospective clients so don’t be afraid to be bold.

 

  • Be relevant. Make sure you are staying relevant with your video and workshop content. As stated before, make sure the information you are offering is fulfilling needs of potential clients.

Create Trust & Credibility

Sharing your personality in this way can feel vulnerable but it is also one of the best ways to deliver ideas with authority and emotional impact!  Give your future clients a sneak peek inside your law firm and show them the personalities of you and your staff.  By showing them a little more about the firm, you are creating a sense of loyalty and credibility on your expertise.

Be a trail blazer and embrace informative videos and workshops before they become something every law firm offers. Use this as a tool to connect with potential clients and help them to see why your law firm is different.

Branding Your Business: The Do’s and Don’ts of Videos

In our world of social media, branding yourself has become a critical component in business.  Using videos can be a wonderful way to boost your brand.  One of the most common platforms you will see for videos is YouTube.  YouTube is widely accepted because it is easy to use, it creates a promotion, and it is ideal for quick reference.

Creating a YouTube channel for your business will promote what you have to offer while giving knowledge of those who want to learn more about your business.  But before you go running off taking those videos, here are some of the do’s and don’ts of creating videos.


Do’s


Content

In the beginning, you may need to take some time to develop content.  It is crucial that you have prepared content in mind of the message you want to convey.  YouTube is a great platform for micro-learning so ask yourself – what do you want your viewers to learn from your video?  Think of ways to keep your content fresh and entertaining.  Often, if you do not get the attention of your audience within the first 10 seconds of your video they will move onto something else.

Visually Attractive

Creating thumbnails and banners will help to make content more visually appealing, not to mention increasing your brand awareness.  Often this can be time-consuming and many do not add this extra step in due to time constraints trying to learn something new.  Consider outsourcing this task to save yourself the time, companies like Podcast Memes can create widescreen banners and thumbnails to incorporate on your YouTube channel.

Be Consistent

Think of your YouTube channel as your personal television station.  If you want to build and audience, then you must be willing to commit to providing content consistently.  Consider providing content on the same day and time every week –  just as if it’s their favorite TV show every week!   Be sure to align your other social media formats to publicize the date and time of when your videos will be showing.


Don’ts


Poor Audio

Double-check to make sure your audio is good, and people can hear you clearly.  Try to make sure there is not too much background noise if you are filming outside or at a location with people.   Do a test run to make sure your sound is sharp, and your voice is clear when speaking.

Movement & Position

Consider using a stand to hold your recording device when filming your video.  A big pet peeve for audience members is a lot of movement on the video and if the position of your video is not in the upright position.  This typically happens when recording a video from a mobile device and it has been turned horizontally.  Many new devices will allow you to rotate the footage afterward, so be sure to edit before uploading.

Order Of Content

Content that you produce will always be the more important part of your videos.  While it is very tempting to put your most popular content, try to refrain from doing so.  Your YouTube list shouldn’t be listed by the most popular video, but by what you think your audience wants to see.  If necessary, create playlists of related videos to keep things organized.


Make It A Learning Experience


No matter what your target market is, take the time to produce quality videos that will be a learning experience for your audience.  Many consumers now go to YouTube to find tutorials or information on a subject.  For them, this is cheaper than buying a book or guide.  Give them content they can use and benefit from, they will appreciate the resource and refer people to your channel as well.

Happy Filming!

Back Office Betties