Back Office Betties
  • Home
  • Plans
    • Virtual Receptionist Plans
    • Virtual Assistant Plans
    • Web Chat Plans
  • Blog
  • About
    • About
    • Meet the Team
  • Resources
    • Case Studies
    • Integrations
    • FAQ
    • Podcasts
    • Terms & Conditions
    • Careers
  • Free Trial
  • Client Login
  • (800) 958-85915 a.m. – 5 p.m. PST
  • Search
  • Menu Menu
Emily

The #1 Thing You Should Focus On In Your Law Firm In 2021

January 28, 2021

Growing Your Law Firm Back Office BettiesIf 2020 made anything clear, it’s that your online presence is vital to sustainability and growth. In 2021, many top experts are recommending that law firms drive their focus on web presence, social media, and thought leadership through your content.

Experts, like Clio, are also emphasizing the importance of putting good client experience at the top of your priority list. By creating valuable content, you are killing two birds with one stone and making it easier for potential clients to find the information they need while simultaneously improving their experience with your law firm from the very beginning of the buyer’s journey.

What you need to do:

  • Prioritize your law firm’s blog
  • Be present and vocal on social media
  • Share value and expertise on both of the above

SEO (Search Engine Optimization) strategies are getting more competitive, especially in the legal industry. More and more people are going to the internet for their problems and the law firms that are there to solve them will get the business. It was already hard to rank for legal terms in Google, but now that is being amplified as law firms shift their focus and prioritize being found on the internet.

Some ways to help you combat this and ensure you are being found are to:

  • Post relevant content to your audience
  • Create a posting schedule that allows you to regularly add new content to your library
  • Create a plan for your content that cycles between broad topics and smaller subsets of those topics that link back to the main article
  • Share your content on every platform that your audience is on
  • Repurpose your content so that you can post more relatable information without spending ages coming up with new ways to say what you’ve already said (hint: do this by turning snippets of your blogs into social media headlines, paragraphs into text videos, and create smaller blog posts from parts of other content)

In short, the more information you put out online, the easier it will be for prospective clients to find you, the more potential and current clients will trust you, and the less time you will have to spend actively chasing leads.

Once those leads start rolling in, request a call with our Growth Solutions Strategist to be sure you’re maximizing your lead conversions into clients!

Check out the other articles from this month’s newsletter:

  • Marketing Your Law Firm
  • Letter From The CEO
  • Meet The Bettie: Kate
  • Betties’ Fave Recipe: Naan Pizza
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on LinkedIn
  • Share by Mail
https://backofficebetties.com/wp-content/uploads/2022/06/Betties-Logo-300x86-1.png 0 0 Emily https://backofficebetties.com/wp-content/uploads/2022/06/Betties-Logo-300x86-1.png Emily2021-01-28 17:35:172022-03-09 11:51:37The #1 Thing You Should Focus On In Your Law Firm In 2021
Our Law Firm Podcasts

Post Categories

  • BettieGram Newsletter (49)
  • Book Brief (21)
  • Compare Virtual Receptionist Services (2)
  • Entrepreneurship (35)
  • Just For Fun (1)
  • Law Tips (10)
  • Marketing (24)
  • Meet the Betties (2)
  • Practice Management (77)
  • Sales (36)
  • Share the Law-ve Podcast (37)
  • Vision & Execution (9)

Follow us on Facebook

Our office address: 457 Landa Street, Suite A-17, New Braunfels, TX 78130 | Phone # (800) 958-8591 | Phone # (888) 986-8562
  • Careers
  • FAQs
  • Privacy Policy
Your Law Firm Is Losing Money By Missing This One Critical StepWhy Your Law Firm Should Be Triaging ClientsMarketing Your Law Firm
Scroll to top
Request A Call
Receive the latest Betties news

Subscribe to BettieGram

Our monthly newsletter to entertain and inform our clients and friends