Despite the things you may have heard, it is in fact okay for your firm to be bad at things. There is no such thing as perfection. However, there is such thing as niche expertise, and that is where you should strive to be. For example, if you are focused on your clientele and you should have a strong understanding of your ‘dream’ client – the more you will be able to meet his/her needs.
What Walmart Knows…
Let’s use an example like the store Walmart for instance. Walmart knows exactly who they are catering to, and they are offering exactly what their customer base wants- affordable grocery and retail products. It’s not a glamorous, upscale shopping experience…. and for them it doesn’t have to be! If Walmart wanted to become a high-end retailer, they would not be able to do that and keep their prices low. They cater to the budget-conscious consumer and are ok not serving the higher-end retail customer. They have embraced their strengths, and they are dominating their niche because of it.
At Back Office Betties, we are a prime example as well! Our ‘dream’ clients are small law firms. We can provide a very specialized service to attorneys that need a virtual receptionist. Lawyers want to help their clients win cases and they cannot focus on what’s important if they are constantly answering the phone. We are the team that stands behind the scenes and takes care of phone tasks with our professional legal receptionists. Because we identify what we are best at, we provide unparalleled service in our industry!
Find Your Niche
As you decide to develop you niche further, find out what your bad at first and eliminate that. Then focus on what your firm is good at. What is your niche? Who is your dream client? Just remember, you don’t need to please everyone!