Back Office Betties
  • Home
  • Plans
    • Virtual Receptionist Plans
    • Web Chat Plans
  • Blog
  • About
    • About
    • Meet the Team
  • Resources
    • Case Studies
    • Integrations
    • FAQ
    • Podcasts
    • Terms & Conditions
    • Careers
  • Get Started
  • Client Login
  • (800) 958-85915 a.m. – 5 p.m. PST
  • Search
  • Menu
Rachel Bauer

You Need a Client Referral Program

January 18, 2022/in BettieGram Newsletter /by Rachel Bauer

Who is the easiest lead to sell? Someone who was referred to you by a previous client.

 

Clio’s 2019 Legal Trends Report found that almost 60% of people seek a referral when shopping for an attorney, and only 16% seek a referral and search for an attorney on their own. This means… 73% of people who are seeking referrals, are choosing them!

It’s not surprising. Many of your potential clients have never hired an attorney before. For most people, finding an attorney is:

  • Intimidating
  • Complex
  • Stressful
  • High stakes
  • Confusing

 

Don’t forget, while this is a business deal for you, your potential clients may have their entire family, business, or reputation on the line. They cannot afford to make the mistake of hiring the wrong attorney. This is why referrals from trusted family and friends are so valuable. They will always be the most comfortable choice for a nervous new client!

 

So how can you increase your client referrals to bring in low-effort leads? Try setting up a Referral Program.

 

Start by developing an enticing offer.

The best bet is to reward both the referrer and the referred.

  • For your previous client who provides the referral, gifts are an excellent idea. Both gift cards and donations in their name are great options.
  • For those who are referred to you, discounts are ideal.

(Always check with your local Ethics Rules & Opinions before creating incentives.)

 

Next, get the word out!

The key here is consistency. Most people won’t know someone in need of an attorney at all times. Make sure that your referral program is fresh in their mind!

  • Include a referrals page on your website with information about your referral program. (This is great for when someone is referred to you and they pop over to your website to take a look around. Seeing that they could get a discount for being referred could close that deal itself!)
  • Emails are likely the most effective method of getting in touch with previous and current clients. They’re super easy to automate, too!
  • Blogs are a great way to get information out there. Create original posts or publish the content from your emails.
  • If your firm sends out newsletters, add a section that mentions your referral program.

 

Don’t forget to keep track of everything!

CRMs are perfect for keeping track of client referrals and new leads. Don’t skip this step!

 

Finally, follow up.

Saying “thank you” goes farther than you’d think. Send a handwritten thank-you note or type out an email from your address to go along with your gift or discount. It’s not important that it’s fancy, just that it’s from you. Make sure to let them know that the referral offer still stands for the future!

 

What do you do to increase client referrals? We’d love to hear from you!

 

 

Check out the other articles from this month’s newsletter:

  • Letter from the CEO
  • Meet the Bettie: Jenny
  • Betties’ Favorite Recipe: Lemon Poppy Seed Pancakes
  • Top Tech Tools: Stripo
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on LinkedIn
  • Share by Mail
https://backofficebetties.com/wp-content/uploads/2022/06/Betties-Logo-300x86-1.png 0 0 Rachel Bauer https://backofficebetties.com/wp-content/uploads/2022/06/Betties-Logo-300x86-1.png Rachel Bauer2022-01-18 05:21:222022-03-01 13:39:54You Need a Client Referral Program
Our Law Firm Podcasts

Post Categories

  • BettieGram Newsletter (49)
  • Book Brief (21)
  • Compare Virtual Receptionist Services (1)
  • Entrepreneurship (35)
  • Just For Fun (1)
  • Law Tips (10)
  • Marketing (24)
  • Meet the Betties (2)
  • Practice Management (74)
  • Sales (36)
  • Share the Law-ve Podcast (37)
  • Vision & Execution (7)

Follow us on Facebook

Our office address: 7047 East Greenway Parkway, Suite 250, Scottsdale, AZ 85254 | Phone # (800) 958-8591 | Phone # (888) 986-8562
  • Careers
  • FAQs
  • Privacy Policy
Top Tech Tools: Stripo 8 Reasons Attorneys Should Use Podcasts for Marketing Why Attorneys Should Be Podcasting (and How to Get Started)
Scroll to top
Request A Call

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

Accept settingsHide notification onlySettings

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refuseing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visist to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Privacy Policy
Accept settingsHide notification only
Receive the latest Betties news

Subscribe to BettieGram

Our monthly newsletter to entertain and inform our clients and friends