Personal vs. professional social media accounts… how do we navigate managing all of our profiles!? The answer… very carefully. On our professional accounts we carefully choose the pictures we post, we write and rewrite captions, and we make sure what we share aligns with our company morals and values. If you think your personal profiles should be treated any differently, you’re wrong.
Even though your personal social media account may serve a different purpose – staying in touch with family, friends, etc.; it is still a reflection of you and your business. People want to connect to others and create value in their relationships, this includes business as well. Trust value is a big component of consumers. According to Edelman Trust Barometer, 63% of people agree with this statement: “A good reputation may get me to try a product—but unless I come to trust the company behind the product I will soon stop buying it, regardless of its reputation.” And it doesn’t just stop at the company level. Consumers are more likely to do their research on people within companies due to the unlimited access of information they have at their fingertips.
Social Media Tips
The following are a few tips for how you can avoid damaging your image via social media:
- When it comes to supporting causes, the more controversial it is, the more conflict-ridden it will be. We’re not saying to never support a controversial cause, but beware that it may impact business, even if it is only on personal social media accounts.
- Avoid sharing any snaps that are inappropriate and may involve alcohol, nudity, or profanity. It tends to not land well with customers.
- Try not to post too much. Posting several times a day is annoying and comes off like you have nothing else going on. This goes for your personal AND professional accounts.
As your business thrives, there will be an eye on you within your social media platforms. It’s important to keep your content light, fun, but still professional and appropriate.