SAN MARCOS, Texas, Aug. 12, 2025 — Back Office Betties, the leading provider of fractional administrative staffing and virtual-reception services built exclusively for small and medium-sized law firms, today announced that it has been named to the 2025 Inc. 5000, debuting at No. 122 in the Austin-Round Rock-Georgetown Region and No. 452 in Texas. The honor highlights the company’s rapid nationwide expansion and sustained, triple-digit revenue growth over the last three years.
“Landing on the Inc. 5000 is a milestone I’ve dreamed about since we opened our doors,” said Emily LaRusch, Founder & CEO of Back Office Betties. “It proves that putting people first, both our clients and our team, can power extraordinary growth. None of this would be possible without our phenomenal team of Betties, whose dedication and heart drive every win we celebrate.”
Over the past year, Back Office Betties has doubled its team, extended service coverage across the country, and rolled out new legal-tech integrations that make it even easier for solo and boutique firms to outsource intake, scheduling, and payment follow-up. The company attributes its success to a culture of continuous improvement and a relentless focus on delivering white-glove service.
“We’re growing fast because we solve a very real pain: attorneys want to practice law, not manage admin,” LaRusch added. “Every new firm we onboard frees its partners from busywork and reclaims billable hours, fueling our growth and theirs.”
Being named to the Inc. 5000 is one of the most prestigious honors for privately held businesses in the United States. Each year, Inc. Magazine recognizes the top 5,000 companies that have demonstrated exceptional revenue growth and innovation. Past honorees include household names like Intuit, Zappos, and Patagonia. For Back Office Betties, this recognition signals not only a trajectory of strong business performance but also national validation of its mission to revolutionize support for small to medium-sized law firms.
“Making the Inc. 5000 is always a remarkable achievement, but earning a spot this year speaks volumes about a company’s tenacity and clarity of vision,” says Mike Hofman, editor-in-chief of Inc. “These businesses have thrived amid rising costs, shifting global dynamics, and constant change. They didn’t just weather the storm—they grew through it, and their stories are a powerful reminder that the entrepreneurial spirit is the engine of the U.S. economy.”
To learn more about Back Office Betties, visit www.backofficebetties.com.
About Back Office Betties
Back Office Betties provides U.S.-based virtual receptionists and legal assistants who handle client intake, calendar management, payment processing, and more—allowing small law firms to scale without the overhead of full-time hires. Headquartered in San Marcos, Texas, the company is committed to exceptional service, rigorous legal-industry training, and a people-first culture. For additional information, visit www.backofficebetties.com.
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