Betties Book Brief

Want a massive social following in your business?  Who wouldn’t! Back Office Betties had the great pleasure of reading One Million Followers by Brendan Kane and we just had to share it with all of you!  Kane gives great insight on how to take advantage of many different social media platforms.  His growth hacks for […]

Nikki Shipp • 3 weeks ago

Social Media: Content is King!

Mastering the art of social media can be tricky, especially when you’re not sure what to be posting. What should we be sharing? How do we keep our customers engaged? These are the questions that can keep a person up at night! Well…. maybe not that extreme, but it can be stressful trying to run […]

Nikki Shipp • 1 month ago

Your Social Media Accounts

Personal vs. professional social media accounts… how do we navigate managing all of our profiles!? The answer… very carefully. On our professional accounts we carefully choose the pictures we post, we write and rewrite captions, and we make sure what we share aligns with our company morals and values. If you think your personal profiles […]

Nikki Shipp • 1 month ago

Building Your Audience Through Social Media

Learning how to grow your social media presence can be kind of a mystery, especially when running your business social media isn’t your main job… running your business is! Regardless of how intimidating it may appear, it’s important to be working towards continually building your social media audiences. Should it be your main goal in […]

Nikki Shipp • 2 months ago

Are You Unstoppable?

March’s Book Brief highlight is Unstoppable by Dave Anderson! This amazing book is all about how your mindset, when coupled with action, can greatly change your performance in your career. Dave Anderson breaks down the 4 different types of employees: The Undertaker: Performance is below baseline, and they achieve nothing meaningful. This can include high […]

Nikki Shipp • 2 months ago

Know Your Position When Playing the Game

It is human nature to always be searching for something better, the proverbial ‘grass is always greener on the other side’. We might have fooled ourselves into believing that a constant search for success is what will eventually get us there, but this mindset is what is limiting us in our businesses. Basketball pro Bill […]

Nikki Shipp • 2 months ago

Upholding Integrity

With so many stigmas surrounding lawyers and their ethics (or lack thereof) it is extremely important that law firms create and maintain integrity. With this month being March Madness, we can compare integrity to basketball.  When the image of the NBA was suffering due to poor off-court behavior, it was athletes like Larry Bird and […]

Nikki Shipp • 2 months ago

Teamwork: What Every Law Firm Needs

In the spirit of March Madness, we are focusing on teamwork!  There is a lot we can learn from professional basketball teams and their strategies to create a more cohesive unit. Teamwork Strategies Here is how you can practically apply basketball teamwork strategies in your law firm: Have a leader: Every great team must have […]

Nikki Shipp • 3 months ago

Simplify Your Law Firm

Marie Kondo is on to something with her philosophy to discard anything and everything that does not “Spark Joy.”   It’s a very effective method for tidying up your house!  But, there is some real wisdom to her mantra that can be applied to every aspect of our lives, including in your law firm. The ‘KonMari’ […]

Nikki Shipp • 3 months ago

Free PR for Your Law Firm

At Back Office Betties, we do a ‘Betties Book Brief’ to keep our approach fresh and implement ways we can improve.  This month we chose, Free PR: How to get chased by the press without hiring a PR firm. This book teaches you how to perfect your pitch, build media relationships, and get buzz-worthy coverage, […]

Nikki Shipp • 3 months ago

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Betties Book Brief

Want a massive social following in your business?  Who wouldn’t! Back Office Betties had the great pleasure of reading One Million Followers by Brendan Kane and we just had to share it with all of you!  Kane gives great insight on how to take advantage of many different social media platforms.  His growth hacks for […]

Nikki Shipp • 3 weeks ago

Social Media: Content is King!

Mastering the art of social media can be tricky, especially when you’re not sure what to be posting. What should we be sharing? How do we keep our customers engaged? These are the questions that can keep a person up at night! Well…. maybe not that extreme, but it can be stressful trying to run […]

Nikki Shipp • 1 month ago

Your Social Media Accounts

Personal vs. professional social media accounts… how do we navigate managing all of our profiles!? The answer… very carefully. On our professional accounts we carefully choose the pictures we post, we write and rewrite captions, and we make sure what we share aligns with our company morals and values. If you think your personal profiles […]

Nikki Shipp • 1 month ago

Building Your Audience Through Social Media

Learning how to grow your social media presence can be kind of a mystery, especially when running your business social media isn’t your main job… running your business is! Regardless of how intimidating it may appear, it’s important to be working towards continually building your social media audiences. Should it be your main goal in […]

Nikki Shipp • 2 months ago

Are You Unstoppable?

March’s Book Brief highlight is Unstoppable by Dave Anderson! This amazing book is all about how your mindset, when coupled with action, can greatly change your performance in your career. Dave Anderson breaks down the 4 different types of employees: The Undertaker: Performance is below baseline, and they achieve nothing meaningful. This can include high […]

Nikki Shipp • 2 months ago

Know Your Position When Playing the Game

It is human nature to always be searching for something better, the proverbial ‘grass is always greener on the other side’. We might have fooled ourselves into believing that a constant search for success is what will eventually get us there, but this mindset is what is limiting us in our businesses. Basketball pro Bill […]

Nikki Shipp • 2 months ago

Upholding Integrity

With so many stigmas surrounding lawyers and their ethics (or lack thereof) it is extremely important that law firms create and maintain integrity. With this month being March Madness, we can compare integrity to basketball.  When the image of the NBA was suffering due to poor off-court behavior, it was athletes like Larry Bird and […]

Nikki Shipp • 2 months ago

Teamwork: What Every Law Firm Needs

In the spirit of March Madness, we are focusing on teamwork!  There is a lot we can learn from professional basketball teams and their strategies to create a more cohesive unit. Teamwork Strategies Here is how you can practically apply basketball teamwork strategies in your law firm: Have a leader: Every great team must have […]

Nikki Shipp • 3 months ago

Simplify Your Law Firm

Marie Kondo is on to something with her philosophy to discard anything and everything that does not “Spark Joy.”   It’s a very effective method for tidying up your house!  But, there is some real wisdom to her mantra that can be applied to every aspect of our lives, including in your law firm. The ‘KonMari’ […]

Nikki Shipp • 3 months ago

Free PR for Your Law Firm

At Back Office Betties, we do a ‘Betties Book Brief’ to keep our approach fresh and implement ways we can improve.  This month we chose, Free PR: How to get chased by the press without hiring a PR firm. This book teaches you how to perfect your pitch, build media relationships, and get buzz-worthy coverage, […]

Nikki Shipp • 3 months ago
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