Back Office Betties Blog

Make a Difference Doing what you love

Turning Passion into Practice

Would you quit a job you enjoy to start a new venture you’re…
FOCUS ON CLIENT EXPERIENCE (Stop Wasting Your Marketing Dollars)

Putting the Client Experience First

How can firms stand out in a crowded online space and make…
How to Outsource Work for Affordable Growth and Outside Expertise

One Action That Can Free Your Firm From a Plateau

Are you the kind of executive that wants to "do it all"? Me…
Why Hire a CFO? Here's what we learned

3 Most Shocking Things I Learned After Hiring a Fractional CFO

Being the chief executive of Back Office Betties, a legal receptionist…
6 Ways to Simplify Marketing for Your Small Business

Your Business, Your Choices

Michelle Pippin leveraged her experience as a virtual assistant…
How to Start Your Marketing Process as a Small Firm

Expert Marketing Tips for Solo Attorney Success

This Solo de Facto guest is an expert communicator and PR…
How to Attract Your Ideal Clients with Authenticity

The Importance of Being Yourself in a Solo Practice

Elisabeth Pickle is the founder of The Mindful Counsel, a boutique…
8 Reasons Attorneys Should Use Podcasts for Marketing

Why Attorneys Should Be Podcasting (and How to Get Started)

Casey Cheshire, Founder of Ringmaster Conversational Marketing,…
You're Not the Hero of the Story

How to Create Content That Drives Business to Your Law Firm

Back Office Betties CEO, Emily LaRusch, recently spoke with…
5 pieces of the AR puzzle by Back Office Betties

Is Your Law Firm Missing These 5 Pieces of the A/R Puzzle?

Our CEO, Emily LaRusch, sat down with Brooke Lively, Founder…
Top Mistakes Made When Hiring a Legal Receptionist

Avoid Making These Top 3 Mistakes When Hiring Your Law Firm's Receptionist

Hiring a new receptionist for your law firm can be a daunting…
Evaluating Your Law Firm's Phone Performance

How To Evaluate Your Law Firm's Phone Performance

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  Law firms live and die by the phones. Unfortunately…