Live Chat for Law Firms: Do Attorneys Need It?
The legal landscape is becoming increasingly digital… and law firms (even the smallest law firms) need to adapt to changing client expectations. Live chat is a great first step.
Law firms that have live chat on their websites see the following:
- Enhanced engagement
- Improved client experience
- Increased generation of new business.
What Is Live Chat?
Live chat is a real-time online conversation tool. It allows your visitors to chat with your law firm right on your website.
In this blog post, we’ll review the benefits of live chat for law firms… and discover why more and more attorneys are adding it to their websites.
1. Increased Engagement
Client engagement is crucial for law firms. It builds trust and establishes strong relationships. Live chat enables your law firm to engage with potential clients on your website in real-time:
- Answering questions
- Addressing concerns
- Providing immediate support
This creates a personalized experience and a warm first impression for potential clients.
You can also use live chat to offer help and guidance to leads who are browsing your website… but haven’t contacted you. All you need to do is initiate a chat yourself.
2. Improved Client Experience
An exceptional client experience is essential for generating referrals and positive online reviews.
Live chat improves the client experience by offering a convenient contact method. Your clients can chat with your law firm without needing to make a phone call or send an email. As a result:
- Response times are reduced
- Long waiting periods are eliminated
- Your law firm shows that you value your clients’ time
3. Capturing Contact Information
Capturing leads and generating new business is essential for your law firm’s growth. Live chat is an effective tool to help.
You can require your visitors to provide contact information when initiating a chat. Such as:
- Email address
- Phone number
That contact information can then be used to follow up with leads later on. This makes live chat a fast, low-effort way to capture leads that you can nurture into potential clients.
4. Increased Website Conversion Rates
What is website conversion rate? It refers to the percentage of website visitors who take desired actions. Examples of desired actions are:
- Calling your law firm
- Submitting a contact form
- Scheduling an appointment
Live chat boosts website conversion rates by offering an immediate way for potential clients to contact you. Many people are more likely to engage in a chat conversation than navigate through your website or fill out a contact form.
Live chat can also help address objections or hesitations in real-time. Allowing you to overcome barriers to conversion and guide leads toward taking action.
5. Competitive Advantage
In today’s competitive legal industry, it’s crucial to stand out. Offering a convenient contact option, like live chat, gives you a competitive edge. It also demonstrates that your law firm is tech-savvy and customer-focused.
Potential clients compare many law firms before making a decision. Stand out by offering immediate support and addressing their concerns on the spot.
6. Cost-Effective Communication
Is there a cost-effective way for law firms to implement live chat?
Legal virtual receptionist providers, like Back Office Betties, can handle your live chat services for you. You’ll provide instructions on how to handle conversations. And professional legal receptionists will represent your law firm in real-time.
Moreover, live chat streamlines communication and reduces the back-and-forth that comes with email. Meaning you’ll spend less time on non-billable work and see a faster path to inbox 0!
In today’s digital age, live chat is increasingly valuable for law firms:
- Improving client experience
- Capturing valuable leads
- Generating more new business
- Providing a competitive edge in the legal industry
Long story short, it’s time for attorneys to embrace the power of live chat!
Schedule a call with our Growth Solutions Strategist today. Learn more about professional, legal live chat services and how they can help your law firm.