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Betties’ Favorite Recipe | Naan Pizza

January 28, 2021/0 Comments/in BettieGram Newsletter /by Kory Underdown

Back Office Betties Favorite Recipes Naan PizzaEvery month we feature a new favorite recipe in our newsletter. These Naan Pizzas are super easy but insanely delicious!

Ingredients

  • 2 naan of your choice (Stonefire brand is great)
  • 1 cup fresh baby spinach
  • 1 diced tomato (avoid soggy pizza by removing the seedy area)
  • pizza sauce
  • butter or olive oil
  • shredded mozzarella

Directions

  1. Preheat your oven to 395 degrees
  2. Chop baby spinach into thin strips
  3. Place naan directly on the rack in the oven for 2-3 minutes, until lightly browned
  4. Remove and lightly brush with butter or olive oil
  5. Add generous spoonfuls of pizza sauce
  6. Lay down spinach and sprinkle with mozzarella
  7. Add diced tomatoes and any other desired toppings
  8. Sprinkle again with mozzarella
  9. Place directly on the oven rack again and cook until cheese is melted

Check out the other articles from this month’s newsletter:

  • Marketing Your Law Firm
  • Letter From The CEO
  • The #1 Thing You Should Focus On In Your Law Firm This Year
  • Meet The Bettie
https://backofficebetties.com/wp-content/uploads/2019/09/logo-2.png 0 0 Kory Underdown https://backofficebetties.com/wp-content/uploads/2019/09/logo-2.png Kory Underdown2021-01-28 17:35:372021-01-28 17:39:57Betties' Favorite Recipe | Naan Pizza

Meet The Bettie | Kate

January 28, 2021/0 Comments/in BettieGram Newsletter /by Kory Underdown

Meet Senior Legal Intake Specialist, Kate

Meet The Bettie | Senior Legal Intake Specialist KateKate lives near Dallas, Texas with her husband, Riley, and their rescue pup, Tony. Kate started with Back Office Betties a few months ago after spending time in the hospitality industry working in sales and front desk, utilizing her amazing customer service skills.

Additionally, Kate has a degree in Musical Theatre from Texas Tech University and has worked in multiple theatres in children’s educational programs.

Kate was quickly promoted to our Senior team and we’re so glad she’s here! Her favorite thing about working with Betties is genuinely being part of a team. She appreciates how much time her managers spend on continuous training and loves being able to go to them about anything, knowing they truly care about any situation or concern.

When she’s not working, you can find Kate performing around Dallas/Fort Worth in shows or cabarets. She also loves to read, cook, and spend time with her family.

Check out the other articles from this month’s newsletter:

  • Marketing Your Law Firm
  • Letter From The CEO
  • The #1 Thing You Should Focus On In Your Law Firm This Year
  • Betties’ Fave Recipe: Naan Pizza
https://backofficebetties.com/wp-content/uploads/2019/09/logo-2.png 0 0 Kory Underdown https://backofficebetties.com/wp-content/uploads/2019/09/logo-2.png Kory Underdown2021-01-28 17:35:332021-01-28 17:39:59Meet The Bettie | Kate

Letter From The CEO

January 28, 2021/0 Comments/in BettieGram Newsletter /by Kory Underdown

Letter From Back Office Betties EditorWe made it to 2021! I hope you all had a safe and happy holiday season and are ready to grow and thrive with us this year.

Here at Betties, we’ve made some lofty goals for 2021 with a heavy focus on our continuous efforts to strive for excellence.

The first step to reaching those goals is one that I am super excited about: our Betties are going Back to Bootcamp!

Each Bettie is being provided with 16 hours of paid ongoing training to boost their legal knowledge, increase their confidence, become rockstar salespeople, and work with a positive mindset.

This is all very exciting to me personally because I know I have an amazing team and I want to help them continue to grow and thrive alongside our company as well as your law firms.

The only way to truly do that is to continue learning and applying that knowledge to everything we do. Probably my favorite part of all of this is that we will also be focusing on mental wellness and doing some mindset exercises to help boost our team up after a challenging year and spread even more positivity to your callers.

What are your business goals for 2021? Send me an email, let’s chat about them!

See you next month,

Emily LaRusch

 

Check out the other articles from this month’s newsletter:

  • The Number One Thing You Should Focus On In Your Law Firm This Year
  • Marketing Your Law Firm
  • Meet The Bettie: Kate
  • Betties’ Fave Recipe: Naan Pizza
https://backofficebetties.com/wp-content/uploads/2019/09/logo-2.png 0 0 Kory Underdown https://backofficebetties.com/wp-content/uploads/2019/09/logo-2.png Kory Underdown2021-01-28 17:35:302021-01-28 17:40:07Letter From The CEO

Marketing Your Law Firm

January 28, 2021/0 Comments/in BettieGram Newsletter /by Kory Underdown

Marketing Your Law Firm with Back Office BettiesWelcome to the New Year!

Last year really threw a wrench into a lot of companies’ marketing plans and taught us some lessons on the importance of having the right balance of evergreen content and timely content. You can’t predict the future, so make room in your marketing for updates to your messages.

I want to relate this specifically to email marketing. You should absolutely be using evergreen content in your lead follow up sequence (ideally 6-8 emails), but timely emails are important as well. These could be specific promotions, or they could be just showing up and discussing a current topic or event in a way that educates your prospects and provides them with some value.

For example, see something in the news relating to what one segment of your clients might be going through? Send out an email to that group relating it to what you do and how you can help them get the same result/feeling (or avoid a negative feeling) the subject of the story did.

These types of emails show that you’re human and relate to them, leading to more trust in you.

Good luck and I’ll see you next month!

Kory

Check out the other articles from this month’s newsletter:

  • The Number One Thing You Should Focus On In Your Law Firm This Year
  • Letter From The CEO
  • Meet The Bettie: Kate
  • Betties’ Fave Recipe: Naan Pizza
https://backofficebetties.com/wp-content/uploads/2019/09/logo-2.png 0 0 Kory Underdown https://backofficebetties.com/wp-content/uploads/2019/09/logo-2.png Kory Underdown2021-01-28 17:35:262021-01-28 17:40:05Marketing Your Law Firm

The #1 Thing You Should Focus On In Your Law Firm In 2021

January 28, 2021/0 Comments/in BettieGram Newsletter /by Kory Underdown

Growing Your Law Firm Back Office BettiesIf 2020 made anything clear, it’s that your online presence is vital to sustainability and growth. In 2021, many top experts are recommending that law firms drive their focus on web presence, social media, and thought leadership through your content.

Experts, like Clio, are also emphasizing the importance of putting good client experience at the top of your priority list. By creating valuable content, you are killing two birds with one stone and making it easier for potential clients to find the information they need while simultaneously improving their experience with your law firm from the very beginning of the buyer’s journey.

What you need to do:

  • Prioritize your law firm’s blog
  • Be present and vocal on social media
  • Share value and expertise on both of the above

SEO (Search Engine Optimization) strategies are getting more competitive, especially in the legal industry. More and more people are going to the internet for their problems and the law firms that are there to solve them will get the business. It was already hard to rank for legal terms in Google, but now that is being amplified as law firms shift their focus and prioritize being found on the internet.

Some ways to help you combat this and ensure you are being found are to:

  • Post relevant content to your audience
  • Create a posting schedule that allows you to regularly add new content to your library
  • Create a plan for your content that cycles between broad topics and smaller subsets of those topics that link back to the main article
  • Share your content on every platform that your audience is on
  • Repurpose your content so that you can post more relatable information without spending ages coming up with new ways to say what you’ve already said (hint: do this by turning snippets of your blogs into social media headlines, paragraphs into text videos, and create smaller blog posts from parts of other content)

In short, the more information you put out online, the easier it will be for prospective clients to find you, the more potential and current clients will trust you, and the less time you will have to spend actively chasing leads.

Once those leads start rolling in, schedule a call with our Growth Solutions Strategist to be sure you’re maximizing your lead conversions into clients!

Check out the other articles from this month’s newsletter:

  • Marketing Your Law Firm
  • Letter From The CEO
  • Meet The Bettie: Kate
  • Betties’ Fave Recipe: Naan Pizza
https://backofficebetties.com/wp-content/uploads/2019/09/logo-2.png 0 0 Kory Underdown https://backofficebetties.com/wp-content/uploads/2019/09/logo-2.png Kory Underdown2021-01-28 17:35:172021-01-28 17:47:29The #1 Thing You Should Focus On In Your Law Firm In 2021
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