Meet The Bettie | Chelsea Beth

Meet The Bettie: Chelsea BethMeet Chelsea Beth!

Chelsea Beth spent 15+ years working as a nanny before accepting a job as an Assistant Administrator at a law firm, where she worked for 7 years. She started at Betties in March of this year but hopes to be with us until her retiring day (so she claims).

Her experience brings so much value to the team and we are so happy to have her!

Chelsea Beth’s favorite thing about working at Betties is the team. She loves being a part of an incredible group of supportive, hilarious, kind-hearted people.

Chelsea Beth spent her early days in Ventura County California and moved to Phoenix about 11 years ago. She lives with her firefighter husband, their 4-year-old son, Henry, and 1-year-old daughter, Lucy. She also has a baby boy in the oven, due on Thanksgiving. She is accepting name suggestions, so feel free to call in if you’ve got ‘em!

When she’s not working, Chelsea Beth likes to spend her downtime being creative. She has a passion for both writing and photography/videography and has big dreams of sharing them with a wide audience someday.

Say hello to Chelsea Beth next time you catch her on the phone!

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Letter From The CEO

On a recent flight from Cleveland to Atlanta, my seatmate gave me some great advice: Always block off your calendar for a day or two after a trip.

I’ve been hopping from city to city, all over the states it seems, for a couple of months now and boy am I craving some routine! I’m home again from Cleveland and heading back to Phoenix in a couple of days. Maybe I’ll take my seatmate’s advice when I get back.

Anywho, I want to take a second to discuss something I think you’ll really love. As you probably know, we started offering web chat services for our clients recently.

Webchat is an amazing tool for capturing leads & new clients right as they’re looking for you, and I want to offer all of our current clients one free month to give it a try. If you’re interested in this trial of webchat, send us an email at and we can get you set up!

And if you’re not yet a client, I’ll honor the same deal if you mention this article to Elena and sign up for services before July 31.

xo, Emily

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Learn & Think Better With Active Ideation

What do you do with articles you find and other interesting reading material?

Collect it and let it gather dust? Read it once and never touch it again? Read it through multiple times in hopes the information sticks?

Chances are, you’re not actually learning as much as you want to be from your collection of reading material. If you’re like me, you might even be completely aware of this and struggling to cut it out.

Well, here’s the secret: Active Ideation.

Active Ideation is the practice of actively engaging with your reading materials by highlighting and commenting on the material as you read it, then later creating new notes based on your highlights and comments and creating new ideas.

For example: say you found a great article on The Meaning Of Life and you’re intrigued. As you’re reading through it, you start to highlight the parts that stand out most and then relate it to something else you know to be true, or something you’re curious about. “This section makes me think of this thing I heard the other day.”

You continue to do that throughout the article, then you come back and write a summary of the connections you made while reading and highlighting and commenting. Now you have a new article all about your own ideas regarding this topic you just read, and it only took you a few minutes longer than simply reading the article and tucking it away.

Active Ideation helps you quickly process materials and work ideas into your own words in a way that helps you relate to other things you may have learned. This helps you grow a library of actual knowledge – not just random online articles.

The best part of all of this is that you are working your brain to think creatively and to relate multiple concepts to each other. This is obviously extremely helpful in the legal industry where you need to recall past cases, laws, loopholes, etc. But it is also beneficial to your everyday life and conversations.

When practicing Active Ideation, you begin to understand how to take others’ thoughts and grow your own thoughts. Growing your own thoughts (and collecting them instead of articles written by others) works your creativity, your thoughtfulness, and adds more value to your relationships with yourself and others.

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Marketing Your Law Firm

I just got back from a marketing conference and have so much learning to share with you!

To start though, I’m going to keep it simple and share the easiest new learning that you can implement right away.

Have you heard of something called a funnel? I’ll explain quickly just in case you haven’t.

Your funnel is typically split into three parts –

  • Top of Funnel – These people are unaware of their problem and/or that you exist
  • Middle of Funnel – These people are aware of the problem or your existence, but not ready to buy
  • Bottom of Funnel – These people are ready to make a buying decision

My quick and easy tip for you is to add “It’s true…” to the beginning of your Facebook ads for the TOP of your funnel (awareness ads for those who are unaware of their problem). Boost that up with 3 lines of interesting copy and a catchy image or video that “stops the scroll” and captures attention and you’ll be certain to have increased conversions on your ads!

All my best, Kory

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Betties’ Favorite Recipe: Slow Cooker Mac & Cheese


1 lb. Elbow macaroni

1/2 c. (1 stick) Melted butter

4 c. Shredded cheddar cheese

4 oz. Cream cheese, cubed

1/2 c. Freshly grated parmesan

2 (12 oz.) cans Evaporated milk

2 c. Whole milk

1/2 tsp. Garlic powder

1/8 tsp. Paprika


Freshly ground black pepper

Finely chopped chives (for garnish)


  • Combine macaroni, butter, cheddar cheese, cream cheese, parmesan, evaporated milk, whole milk, garlic powder, and paprika in a slow cooker. Season with salt and pepper.
  • Cook on high until the pasta is cooked through and the sauce has thickened. 2 – 3 hours, checking after two hours, then every 20 min after.
  • Garnish with chives before serving, if desired.

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