Marketing

FOCUS ON CLIENT EXPERIENCE (Stop Wasting Your Marketing Dollars)

Putting the Client Experience First

How can firms stand out in a crowded online space and make…
6 Ways to Simplify Marketing for Your Small Business

Your Business, Your Choices

Michelle Pippin leveraged her experience as a virtual assistant…
How to Start Your Marketing Process as a Small Firm

Expert Marketing Tips for Solo Attorney Success

This Solo de Facto guest is an expert communicator and PR…
How to Attract Your Ideal Clients with Authenticity

The Importance of Being Yourself in a Solo Practice

Elisabeth Pickle is the founder of The Mindful Counsel, a boutique…
8 Reasons Attorneys Should Use Podcasts for Marketing

Why Attorneys Should Be Podcasting (and How to Get Started)

Casey Cheshire, Founder of Ringmaster Conversational Marketing,…
You're Not the Hero of the Story

How to Create Content That Drives Business to Your Law Firm

Back Office Betties CEO, Emily LaRusch, recently spoke with…
This Is Why Gifting Might Not Be Working for You (And How to Do it Right)

Gifting as a Law Firm Marketing Strategy

There’s a lot of talk about the psychology of gifting and how…
Marketing to your law firm's ideal clients

How to Understand (and Market to) Your Law Firm's Ideal Clients

Marketing is one of those tricky parts of business that nobody…
Law Blog

How to Start Your Law Blog

Blogging has been around for quite a while but it feels like…

Social Media: Content is King!

  Mastering the art of social media can be tricky,…

Your Social Media Accounts

Personal vs. professional social media accounts… how do…

Building Your Audience Through Social Media

Learning how to grow your social media presence can be kind…