Marketing

Law Firm Social Media: A Virtual Assistant Can Do It Better

How Virtual Assistants Can Manage Your Law Firm’s Social Media Presence

May 8, 2023

Attention small law firms! Are you struggling to manage your…

How to Save Time and Sanity by Screening Leads

Stop Wasting Your Time on Bad Leads

March 7, 2023

How Most Attorneys Look for Leads In a perfect world,…

FOCUS ON CLIENT EXPERIENCE (Stop Wasting Your Marketing Dollars)

Putting the Client Experience First

March 16, 2022

How can firms stand out in a crowded online space and make…

6 Ways to Simplify Marketing for Your Small Business

Your Business, Your Choices

February 24, 2022

Michelle Pippin leveraged her experience as a virtual assistant…

How to Start Your Marketing Process as a Small Firm

Expert Marketing Tips for Solo Attorney Success

February 16, 2022

This Solo de Facto guest is an expert communicator and PR…

How to Attract Your Ideal Clients with Authenticity

The Importance of Being Yourself in a Solo Practice

February 10, 2022

Elisabeth Pickle is the founder of The Mindful Counsel, a boutique…

8 Reasons Attorneys Should Use Podcasts for Marketing

Why Attorneys Should Be Podcasting (and How to Get Started)

February 4, 2022

Casey Cheshire, Founder of Ringmaster Conversational Marketing,…

How to Create Content That Drives Business to Your Law Firm

October 21, 2021

Back Office Betties CEO, Emily LaRusch, recently spoke with…

This Is Why Gifting Might Not Be Working for You (And How to Do it Right)

Gifting as a Law Firm Marketing Strategy

June 1, 2021

There’s a lot of talk about the psychology of gifting and how…

Your Law Firm Is Missing Out on Easy Money

March 10, 2021

As you probably know, law firms rely heavily on referrals to…

Marketing to your law firm's ideal clients

How to Understand (and Market to) Your Law Firm’s Ideal Clients

February 14, 2020

Marketing is one of those tricky parts of business that nobody…

How to Start Your Law Blog

November 5, 2019

Blogging has been around for quite a while but it feels like…