Marketing

FOCUS ON CLIENT EXPERIENCE (Stop Wasting Your Marketing Dollars)

Putting the Client Experience First

How can firms stand out in a crowded online space and make…
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6 Ways to Simplify Marketing for Your Small Business

Your Business, Your Choices

Michelle Pippin leveraged her experience as a virtual assistant…
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How to Start Your Marketing Process as a Small Firm

Expert Marketing Tips for Solo Attorney Success

This Solo de Facto guest is an expert communicator and PR…
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How to Attract Your Ideal Clients with Authenticity

The Importance of Being Yourself in a Solo Practice

Elisabeth Pickle is the founder of The Mindful Counsel, a boutique…
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8 Reasons Attorneys Should Use Podcasts for Marketing

Why Attorneys Should Be Podcasting (and How to Get Started)

Casey Cheshire, Founder of Ringmaster Conversational Marketing,…
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You're Not the Hero of the Story

How to Create Content That Drives Business to Your Law Firm

Back Office Betties CEO, Emily LaRusch, recently spoke with…
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This Is Why Gifting Might Not Be Working for You (And How to Do it Right)

Gifting as a Law Firm Marketing Strategy

There’s a lot of talk about the psychology of gifting and how…
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Marketing to your law firm's ideal clients

How to Understand (and Market to) Your Law Firm’s Ideal Clients

Marketing is one of those tricky parts of business that nobody…
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Law Blog

How to Start Your Law Blog

Blogging has been around for quite a while but it feels like…
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Social Media: Content is King!

  Mastering the art of social media can be tricky,…
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Your Social Media Accounts

Personal vs. professional social media accounts… how do…
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Building Your Audience Through Social Media

Learning how to grow your social media presence can be kind…
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