Posts

Your Law Firm Needs To Be Using Chatbots

The chances that you’ve never visited a website with a chatbot are very slim. Chatbots are a hot trend right now, and for good reason! They save time, add a higher level of customer service, and save you money. If you’re not using a chatbot on your website right now, read on about why you should be and make your way to the end for step by step instructions on how to actually do so.

Chatbots benefit your clients

Have you ever visited a website and you couldn’t find the specific answer to your question, but you also didn’t have time to make a phone call to the business to ask? Or maybe it was after hours so nobody would answer anyway. Did you move on to another similar company’s website and decide to do business with them instead? I know that would be my next move!

It’s no secret that the world is moving into an “I want it right now” era. Wait times are frustrating and we’re all too busy to waste any time. Why make things harder on your potential or current clients? A chatbot is an easy way to allow them to ask a question, 24/7, and receive an immediate response.

Chatbots are also a great way to make your client feel valued. By offering that level of customer service that gives them instant gratification, they know you mean business and that you will earn theirs!

Chatbots benefit your law firm

Chatbots save you time and money. Plain and simple, you don’t need to pay someone to sit on the other side of a screen to answer FAQs. Instead, allocate that person to other tasks around your firm that only a human can do and allow your chatbot to answer those questions quickly and seamlessly. A one-time investment in this set up pays for itself when you factor in just how many calls or emails a human would have to be paid to answer.

In addition to saving your firm time and money, chatbots gather data and make you more efficient. If you notice a trend of certain frequently asked questions or complaints, you’ll know it’s time to switch something up to make it more clear to the client what they can expect. Forbes adds that, “Tracking responses to common questions asked by an AI generated chatbot, including predicting responses based upon consumer language, [directs] the bot to offer a better product or service to the consumer.”

How do I implement a chatbot?

Our favorite chatbot (and the one we use on our site) is Zoho SalesIQ, so we are going to discuss the steps you would take through a service such as theirs.

  1. Create your account with the chatbot software.
  2. Copy & paste the code snippet for your bot before the body tag on your site. This is much easier than it sounds!
  3. Customize your chatbot’s colors, welcome greeting, and add your logo.
  4. Create different chat departments for live chat, if you choose to implement it. This will ensure messages make it to the team member who is best able to respond.
  5. Set up your canned responses. These are going to be your FAQs that won’t need a human to answer them. You can also add in responses such as “Hold on, please, while I check on that!” that will allow your bot to find the answer and keep the visitor engaged.

Do you have a chatbot on your website?

Have you considered adding one?

Let us know on our social media!

The 11 Best Ways to Market Your Law Firm for Free

You’ve started your law firm, you have a couple of clients (but they’re not coming in consistently yet), and your marketing budget is almost nonexistent. You know you need to market yourself and get your firm out there but the question is, “How?”.

We’ve organized a list of the top ways to market your firm completely for free.

 

Email Marketing

Email marketing is a great option to prove to your potential clients that you are the real deal and show them just what you offer. By creating an opt-in, or lead magnet, you can build a list of people who are genuinely interested in what you have to offer. As long as your lead magnet is something that is relevant to your law firm, this is a great way to show your expertise on the matters they really care about and grow a list of potential clients that you have full control over. The key to email marketing is to be consistent and always provide valuable content that engages the reader and leaves them wanting more.

Social Media Marketing

Marketing yourself on social media is a free, organic way to expose yourself to people who haven’t signed up for your email list yet. Utilizing relevant hashtags and posting engaging content that provides value are the two best ways to boost yourself up on social media. The more that your potential clients engage with and/or share your content, the more important it seems to the social media algorithms and allows you to reach more people.

Ask for Referrals

If your clients are telling you that they love your work or that you have helped them in some way, encourage them to refer you! There is no shame in this – they already love what you’re providing them! You can also create a small offering or discount to those that refer you to new clients.

Start a Blog

Starting a blog is beneficial in many ways. One, it proves that you are an expert in your field if you provide value in your posts. Blogs are often turned to for advice and people love a good list post! Two, blogging helps boost your website’s rankings in Google searches by adding more content and keywords that you can rank for. If you aren’t familiar with SEO, read up on it and learn the basics of ranking for keywords in Google searches.

Utilize LinkedIn

LinkedIn is the professional social media. Networking here is certain to find your connections that will better your law firm – even if those connections aren’t your ideal client. Everyone knows someone and the more you network, the more likely it is that you will find clients through those connections. People that are on LinkedIn are looking for those connections, so it’s not like you’re spamming your family and friends on a personal social media page. Add valuable content here (this can be recycled from other sources) and engage with others to build your network and find your ideal clients.

Encourage UGC

UGC, or User Generated Content, is great to encourage similar to encouraging referrals. The difference is, these are posts made by clients who love your services and genuinely want to brag about you. You can encourage this by sharing the UGC with your social media following and asking for others to share their own story about the work you’ve done for them. UGC is a really valuable marketing tool because people love to see genuine reviews and are more likely to hire you if you have them.

Utilize Influencers

Bloggers in your niche need content and you need eyes on your content. Collaborate with influencers to either guest post on their blog (you write the content) or provide them a service and ask for an honest review post written about it (they write the content). This is a really great way to get yourself in front of a new audience!

Contribute to Forums and Facebook Groups for Your Niche

Facebook is full of groups. You can find a group for just about anything, including your legal niche. Business groups or local networking groups are other great options to focus on. Joining these groups and staying active through engagement on others’ posts and posting yourself is yet another way to position yourself as an expert, provide value, and encourage new eyes to check you out. Steer clear of groups that encourage spamming, though, because you won’t find value and people are too busy promoting themselves to even care about what you post.

Add Your Business to Web Directories

Does your city have a directory of local law firms? Get yourself on it! Find a site that lists out law firms in your niche? Get yourself on it! People often turn to lists and directories to help them find what they’re looking for. They can’t find you if you’re not on those lists!

Videos

If you’re comfortable in front of the camera, videos are a great way to build the Know, Like, Trust factor of yourself and your law firm. People love to watch a quick tutorial video or a snippet into your behind the scenes. You can upload these to YouTube or simply add them to your social media for a quick way to make yourself stand out.

Be a Guest on Podcasts

How often do you listen to podcasts? We love podcasts here at Back Office Betties (check ours out here!) and listen to them regularly. Our favorite podcasts to listen to are interviews with experts who provide a little bit of value to the host’s listeners. You can truly gain so much knowledge and expose yourself to some really fabulous experts by listening! We highly recommend that you get yourself on a podcast to share what you’re good at and offer advice to the host’s audience. This exposes you to a whole new pool of people and allows them to connect with you if they want to learn more about your firm or services.

Do you use any of these free marketing tools for your law firm?

Agree with our list or have something to add?

Find us on Facebook and let us know!

Need An Honest Website Developer?

Currently, there is so much competition for website development.  You can run a simple Google search and countless resources emerge.  So how can you find a good website developer?

Perhaps a different approach other than technical skills is what we should be looking for.  After all, chances are we would not even know what questions to ask or where to begin when it comes to technical jargon of a website platform.

Previous Work Experience

 

A first step in looking for a developer is to consider their previous work experience with clients.  Finding out the perspective from past clients is a great way to gauge their work history.  Pay attention to testimonies that might be listed on the developer’s page.  In addition, a good developer will also list the webpages they have worked on to show their craftsmanship.  Look at other pages they have created and look for qualities you wish to see in your website.  Ask for references if you are unable to determine their work experience with clients.

Bringing out the Passion

How passionate are they about what they do?   Look at it this way, if they aren’t enthusiastic about what they do, then how can creativity flow into your website?  Find a developer that has a true passion for what they do.  When they excited to be working with you, it will show in their work and disposition.  Trust your instincts if you aren’t feeling ‘good vibes’.

Creating a Partnership

Finding trust in website developer is an essential component as you are creating a partnership with this person.  This person isn’t just another ‘outsource’ you are hiring.  They are going to assist you with bringing your idea to life through your website.  You are entrusting them with your vision and a synergy must take place.  If you are questioning your trust factor with your developer, then chances are you will never be on the same page.  This will lead to slower deadlines and second-guessing the developer’s decisions on content.  With a lack of trust in the partnership, this will slow down the process.

Can they communicate?

A good website developer should be in constant communication with you about your website.  If email is the main form of communication, they should be able to be clear and concise.  They should also be able to convey to you in layman’s terms of progress and content, without using technical jargon that may confuse you.  By communicating clearly, you should have a clear vision of the direction of your website.

These are four important attributes to look for in an honest website developer.  Using this as a starting point when looking for a developer will save you time and money, minus the headache.