Meet the Betties | Our CEO
Meet Emily LaRusch!
Meet Emily, our fearless Founder and CEO at Back Office Betties! Emily leads our team with a perfect blend of playful spirit and serious results. By weekday, she’s the powerhouse driving our mission to provide top-notch fractional administrative staffing to small law firms. By weekend, she’s floating down a river or camping with her two amazing boys, Lucas and Mason.
Emily’s entrepreneurial journey started with a simple frustration: voice mail! She was calling several local small businesses on her lunch break and reached voice mail after voice mail. She wondered why these businesses weren’t answering their phones. This lightbulb moment led her to create Back Office Betties, transforming the lives of small law firm owners by providing them with US-based, highly qualified fractional administrative staff minus the expense of a full-time employee.
Emily is a passionate advocate for entrepreneurship. She’s volunteered with Inmates to Entrepreneurs, served on the Board of The Entrepreneurs Organization, coached an Accelerator Group, guest lectures at Texas A&M, and is a Culture Index Advisor. In addition to business pursuits, she also homeschools her boys – talk about multitasking!
Emily’s story is one of triumph over challenges. Growing up with undiagnosed ADHD, she faced many labels. Through personal development and embracing her unique mind, she found her groove – with yoga and meditation being her secret sauce for a balanced life.
When she’s not leading Betties or volunteering, you’ll find Emily with her nose in a book, or out on an adventure, proving that you can indeed find a balance between playing and working hard. Emily’s journey, commitment to our culture, and leadership inspire team Betties to deliver the best for our clients while enjoying the ride.
