Marketing Your Law Firm
Do you have any lead magnets to bring leads into your funnel?
A lead magnet is something of value that your ideal client wants and is willing to offer up their name and email address to get it.
Sometimes it is overwhelming to think about even trying to create something like this. It’s so much work, I don’t know what people would want, I don’t have time to make anything..
All of those excuses have stopped others from creating lead magnets, but if I’m honest, creating a lead magnet doesn’t have to take that much time and it doesn’t have to be hard to come up with.
Block out some time in your day to really think about some of the questions your callers ask you. What are the really pressing matters they’re asking about? Are they trying to understand why they need you? Are they looking for information on what makes a successful case? Take one of your most common questions (or many of them) and answer them. Type out your answers, and try to be as in-depth as possible. Then all you need to do is title it with a catchy title and bam, you’ve got a lead magnet!
Remember, done is better than perfect. You can always refine it later.
Let me know how it goes,
Kory
